Richard G. Netemeyer

Enterprise Sciences (United States) — United States

Business, Management and Accounting · Social Sciences

71h-index33.7kcitations153works13.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(46), Customer Service Quality and Loyalty(25), Behavioral Health and Interventions(21), Consumer Market Behavior and Pricing(16), Job Satisfaction and Organizational Behavior(13)

Publications153 total

Financial Education Effects on Financial Behavior and Well-Being: The Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in Physical Health
Journal of Public Policy & Marketing·2024· 13 cited
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale
Journal of Public Policy & Marketing·2023· 10 cited
Children’s Online Privacy Scale
PsycTESTS Dataset·2023
What Exactly Is Marketing and Public Policy? Insights for <i>JPPM</i> Researchers
Journal of Public Policy & Marketing·2021· 24 citedOpen Access
Identifying and selecting effective graphic health warnings to prevent perceptual wearout on tobacco packaging and in advertising
Journal of Consumer Affairs·2021· 7 cited
What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels
Journal of Business Research·2021· 51 cited
Constructing a Psychometric Testbed for Fair Natural Language Processing
Proceedings of the 2021 Conference on Empirical Methods in Natural Language Processing·2021· 11 citedOpen Access
Constructing a Testbed for Psychometric Natural Language Processing
arXiv (Cornell University)·2020Open Access
A Deep Learning Architecture for Psychometric Natural Language Processing
ACM Transactions on Information Systems·2020· 70 citedOpen Access
Health Literacy and Numeracy Measures
PsycTESTS Dataset·2020
Health Literacy, Health Numeracy, and Trust in Doctor: Effects on Key Patient Health Outcomes
Journal of Consumer Affairs·2019· 48 cited
Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility
Nicotine & Tobacco Research·2018· 36 cited
Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations
Journal of the Academy of Marketing Science·2017· 67 cited
How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being
Journal of Consumer Research·2017· 702 cited
How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being
SSRN Electronic Journal·2017· 26 citedOpen Access
How Am I Doing? Financial Well-Being, Its Potential Antecedents, and Its Relation to Psychological / Emotional Well-Being
ACR North American Advances·2017· 3 cited
Effects of plain package branding and graphic health warnings on adolescent smokers in the USA, Spain and France
Tobacco Control·2016· 31 cited
95 Health Care Choices in the United States and the Constrained Consumer: A Marketing Systems Perspective on Access and Assortment in Health Care
2016
Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs
Journal of Public Policy & Marketing·2015· 66 cited
The Role of Social Marketing in Preventing and Reducing Substance Abuse
e-Publications@Marquette (Marquette University)·2015· 2 cited
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Frequent Co-authors

Scot Burton(12), Donald R. Lichtenstein(11), James G. Maxham(7), J. Craig Andrews(7), James S. Boles(6), Donald A. Williamson(5), Robert McMurrian(4), William Bearden(4), Srinivas Durvasula(4), William O. Bearden(3), John Lynch(3), Daniel Fernandes(2), Nancy M. Ridgway(2), Balaji Krishnan(2), Chris Pullig(2), Guangping Wang(2), Daryl McKee(2), Marney A. White(2), Frank L. Greenway(2), Leslie G. Womble(2)