William O. Bearden

University of South Carolina — United States

Business, Management and Accounting · Social Sciences

60h-index24.8kcitations187works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(74), Customer Service Quality and Loyalty(32), Consumer Market Behavior and Pricing(23), Behavioral Health and Interventions(22), Digital Marketing and Social Media(18)

Publications187 total

Businesses Beware
Journal of Service Research·2017· 28 cited
Priced just for me: The role of interpersonal attachment style on consumer responses to customized pricing
Journal of Consumer Behaviour·2017· 19 cited
The role of interpersonal attachment styles in shaping consumer preferences for products shown in relational advertisements
Personality and Individual Differences·2016· 22 cited
The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction
Journal of Consumer Research·2014· 83 cited
Procedural and Distributive Fairness: Determinants of Overall Price Fairness
Journal of Business Ethics·2013· 84 cited
Running on Empty: The Influence of Relative Personal Wealth on Consumer Satisfaction
PsycEXTRA Dataset·2013
The Bottom Dollar Effect: How Resource Scarcity Influences Perceived Value and Satisfaction
ACR North American Advances·2013
Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency
SSRN Electronic Journal·2012· 1 citedOpen Access
Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace
2012
Traits and Individual Difference Variables
2012
Reactions to Advertising Stimuli
2012· 1 cited
Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues
2012
Purchase Timing and Satisfaction: A Mental Accounting Perspective
PsycEXTRA Dataset·2012
Product Retention Tendency Measure
PsycTESTS Dataset·2012
Forms of market orientation and firm performance: A complementary approach
AMS Review·2011· 16 cited
Enhancing perceptions of price–value associated with price-matching guarantees
Journal of Business Research·2011· 17 cited
How low spending control harms consumers
Journal of the Academy of Marketing Science·2011· 2 citedOpen Access
Keeping it all without being buried alive: Understanding product retention tendency
Journal of Consumer Psychology·2011· 96 citedOpen Access
Consumer spending self-control effectiveness and outcome elaboration prompts
Journal of the Academy of Marketing Science·2011· 157 cited
Situational and trait interactions among goal orientations
Marketing Letters·2011· 22 cited
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Frequent Co-authors

Richard G. Netemeyer(7), Jesse E. Teel(7), David M. Hardesty(6), Subhash Sharma(5), Richard L. Oliver(5), Randall L. Rose(3), Terence A. Shimp(3), Kelly L. Haws(3), Joel E. Urbany(2), Jay P. Carlson(2), Pam Scholder Ellen(2), Jennifer L. Nevins(2), Mary F. Mobley(2), Robin L. Soster(2), Ahmet H. Kirca(1), Satish Jayachandran(1), Michael J. Etzel(1), Kelly Tian(1), Gary L. Hunter(1), Dan C. Weilbaker(1)