Kelly Tian

Wyoming Department of Education — United States

Business, Management and Accounting · Social Sciences

13h-index2.9kcitations22works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(13), Customer Service Quality and Loyalty(4), Consumer Retail Behavior Studies(4), Social and Cultural Dynamics(4), Culinary Culture and Tourism(3)

Publications22 total

Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives
Journal of Consumer Research·2014· 72 cited
Consumer sense of self and identity
Sage eBooks·2014
Resisting immigrant myths: everyday consumer practices of Asian immigrants in America
Consumption Markets & Culture·2012· 12 cited
Food Consumption and Cultural Awareness: An Anthropological CaseStudy of Consumer Behavior at a Chinese Restaurant
2011· 5 cited
Consumer-Citizens of China
2010· 13 citedOpen Access
Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China
Econstor (Econstor)·2010· 50 citedOpen Access
Consuming cool: Behind the unemotional mask
Research in consumer behavior·2010· 103 cited
The Use of Western Brands in Asserting Chinese National Identity
Journal of Consumer Research·2009· 140 citedOpen Access
Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale
Marketing Letters·2008· 13 cited
Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories
Journal of Consumer Research·2008· 149 citedOpen Access
Reaping Identity Meanings from an Agrarian Past: Southern Harvesters of Commercially Cultivated Regional Heritage
Research in consumer behavior·2007
How Commercial Myths Compete For Identity Value Through the Ideological Shaping of Collective Memories and Countermemories
Deakin Research Online (Deakin University)·2007
Consumption and the Meaning of Life
Research in consumer behavior·2006· 7 cited
Extended Self and Possessions in the Workplace
Journal of Consumer Research·2005· 307 citedOpen Access
Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness
Advances in business marketing & purchasing/Advances in business marketing and purchasing·2004· 3 cited
Fanatical Consumption: An Investigation of the Behavior of Sports Fans Through Textual Data
Psychology Press eBooks·2004· 21 cited
The process of development of an international research network supporting health promoting schools development between South Africa and Sweden. Paper vid konferens (WHO/EU) Health Promoting Schools Egmond aan See, Holland. September 2002.
2002
Consumers' Need for Uniqueness: Scale Development and Validation
Journal of Consumer Research·2001· 1.7k citedOpen Access
The Long-Term Predictive Validity of the Consumers' Need for Uniqueness Scale
Journal of Consumer Psychology·2001· 20 citedOpen Access
Consumers’ Need for Uniqueness Scale
PsycTESTS Dataset·2001· 6 cited
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Frequent Co-authors

William O. Bearden(4), Russell W. Belk(4), Craig J. Thompson(3), Karyn S. McKenzie(2), Gary L. Hunter(1), Lily C. Dong(1), Heli Paavola(1), Pookie Sautter(1), Derek J. Fisher(1), Sarah Fischbach(1), Cuauhtémoc Luna‐Nevarez(1), Kevin Boberg(1), Jim Kroger(1), Richard J. Vann(1), Lilly Dong(1), Scott W. Kelley(1), Lily Dong(1), Kenneth C. Manning(1), Hu Jing(1), Tommy E. Whittler(1)