Cuauhtémoc Luna‐Nevarez

Texas A&M University – San Antonio — United States

Social Sciences · Social Sciences

12h-index984citations27works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Digital Marketing and Social Media(12), Technology Adoption and User Behaviour(7), Consumer Behavior in Brand Consumption and Identification(4), Mobile Learning in Education(4), Impact of Technology on Adolescents(3)

Publications27 total

Virtual Reality as a Tool in the Classroom and Integrating Technology into Higher Ed Curriculum: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022· 2 cited
Neuromarketing, Ethics, and Regulation: An Exploratory Analysis of Consumer Opinions and Sentiment on Blogs and Social Media
Journal of Consumer Policy·2021· 27 cited
IT’S ABOUT ENJOYING THE VIRTUAL EXPERIENCE: THE ROLE OF ENJOYMENT AND ENGAGEMENT IN THE ADOPTION OF VIRTUAL REALITY IN MARKETING EDUCATION
Marketing Education Review·2021· 28 cited
Exploring the impact of online graphic narratives in consumer health promotion: A type 2 diabetes study
Health Marketing Quarterly·2021· 7 cited
The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce
Journal of Internet Commerce·2021· 39 cited
An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory Perspective
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
An Abstract on Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
An application of virtual reality in education: Can this technology enhance the quality of students’ learning experience?
Journal of Education for Business·2019· 163 cited
On the Use of Mobile Apps in Education: The Impact of Digital Magazines on Student Learning
Journal of Educational Technology Systems·2018· 32 cited
An Exploratory Analysis of Consumer Opinions, Ethics, and Sentiment of Neuromarketing: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017· 1 cited
“Showrooming” in Consumer Electronics Retailing: An Empirical Study
Journal of Internet Commerce·2017· 60 cited
Utilizing mobile devices to enrich the learning style of students
Journal of Education for Business·2017· 12 cited
Exploring the Use of Twitter Opinion Mining (TOM) in Marketing Courses
2016· 1 cited
Understanding the “Spillover Effect” of Negative Economic News on Consumers’ Evaluations of Online Advertising
Developments in marketing science: proceedings of the Academy of Marketing Science·2016
Apps for Enhancing Student Engagement and Learning
2016
The Relationship Between Materialism and Environmental Consciousness: A Multilevel Analysis
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Consumer Attitudes Toward Social Network Advertising
Journal of Current Issues & Research in Advertising·2015· 75 cited
Engaged Reading Using the Flipboard App and Results From Student Focus Group Studies
2015
Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives
Journal of Consumer Research·2014· 72 cited
Consumer response to interruption features and need for cognitive closure
Journal of Consumer Behaviour·2013· 6 cited
page 1 of 2Next →

Frequent Co-authors

Enda McGovern(7), Gerardo J. Moreira(4), Michael R. Hyman(2), Ivonne M. Torres(2), Jennifer Zarzosa(2), Arne Baruca(2), Collin R. Payne(2), Mihai Niculescu(2), Kelly Tian(1), Pookie Sautter(1), Derek J. Fisher(1), Sarah Fischbach(1), Kevin Boberg(1), Jim Kroger(1), Richard J. Vann(1), Francisco Rejón‐Guardia(1), Timothy Ketelaar(1), Bryan L. Koenig(1), Daniel Gambacorta(1), Igor Dolgov(1)