Ivonne M. Torres

New Mexico State University — United States

Business, Management and Accounting · Social Sciences

19h-index1.1kcitations74works6.32yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(44), Digital Marketing and Social Media(20), Media, Gender, and Advertising(12), Customer Service Quality and Loyalty(8), Social and Intergroup Psychology(7)

Publications74 total

Secrets to why consumers skip ads: The moderating role of personality traits
Journal of Marketing Communications·2024· 4 cited
Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations
Journal of Consumer Marketing·2024· 6 cited
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Psychology and Marketing·2024· 9 cited
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Journal of Consumer Marketing·2023· 7 cited
Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label
Journal of Consumer Marketing·2023· 4 cited
Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of source credibility and product label
Journal of Marketing Communications·2023· 1 cited
The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
Asia Pacific Journal of Marketing and Logistics·2023· 4 cited
Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products
The Journal of Marketing Theory and Practice·2022· 8 cited
The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising
Journal of International Consumer Marketing·2022· 8 cited
Multicultural advertising: Impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Journal of Marketing Communications·2022· 7 cited
Brand love and ethnic identification: the mediating role of brand attachment among African American consumers
Journal of Consumer Marketing·2022· 14 cited
Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction
Journal of Consumer Marketing·2022· 43 cited
Is Love Extendable to Relationship Marketing and Supply Chain Management?
Services Marketing Quarterly·2021· 4 cited
Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands
Journal of Consumer Marketing·2021· 12 cited
A Sales Approach to Key Account Management (KAM): Toward a Unified View of KAM Deployment and Operationalization
Services Marketing Quarterly·2021· 6 cited
The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
Journal of Brand Management·2021· 24 cited
The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand
Spanish Journal of Marketing - ESIC·2021· 22 citedOpen Access
Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection
Journal of Business Research·2021· 42 cited
Hierarchical Relationships among Brand Equity Dimensions: The Mediating Effects of Brand Trust and Brand Love
Services Marketing Quarterly·2021· 33 cited
The Role of Self-Construal and Competitiveness in Consumers’ Self-Brand Connection with Domestic vs. Foreign Brands
Journal of International Consumer Marketing·2020· 6 cited
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Frequent Co-authors

Miguel Ángel Zúñiga(32), Reza Fazli-Salehi(19), Rozbeh Madadi(19), Jeremy J. Sierra(4), Robert S. Heiser(3), Elten Briggs(3), Elmira Shahriari(3), Michael R. Hyman(2), Cuauhtémoc Luna‐Nevarez(2), Dennis A. Kopf(2), Yating Pan(2), Betsy D. Gelb(2), Nourah Alfayez(2), Mihai Niculescu(2), Yam B. Limbu(2), Mustafa S. Al-Shaikh(2), Ayman Ghunaim(2), Mahshid Jahangard(1), Carl E. Enomoto(1), Mohammad Rahim Esfidani(1)