Michael J. Etzel

Business, Management and Accounting · Social Sciences

20h-index4.5kcitations48works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Customer Service Quality and Loyalty(7), Diverse Aspects of Tourism Research(4), Consumer Retail Behavior Studies(4), Behavioral Health and Interventions(4)

Publications48 total

Michael Etzel Interview
DigitalCommons@Linfield (Linfield College)·2019
Knowledge Management Practices of the Dallas-Fort Worth Schizophrenia Study Team
University of North Texas Digital Library (University of North Texas)·2017Open Access
The Life Cycle of Supplementary Services in Retailing: Implications for Management
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
Fundamentos de marketing
2007· 969 cited
National Aggregate Consumer Sentiment toward Marketing: A Thirty‐Year Retrospective and Analysis
Journal of Consumer Research·2005· 57 cited
Marketing,13th edition
2004· 8 cited
The Structure of Reseller Goals and Performance in Marketing Channels
Journal of the Academy of Marketing Science·2003· 91 cited
Digital Visual Fortran Programmer's Guide
1999· 13 cited
Linking consumer behavior theory to public policy, social policy, and the environment: Introduction to a special issue
Journal of Business Research·1994· 4 citedOpen Access
A Structural Examination of Two Optimal Stimulation Level Measurement Models
ACR North American Advances·1990· 27 cited
The Index of Consumer Sentiment toward Marketing
Journal of Marketing·1986· 215 cited
The Index of Consumer Sentiment toward Marketing
Journal of Marketing·1986· 122 cited
The Congruence of Alternative Osl Measures With Consumer Exploratory Behavior Tendencies
ACR North American Advances·1986· 37 cited
Vacation Preference as a Manifestation of Optimal Stimulation and Lifestyle Experience
Journal of Leisure Research·1985· 89 cited
The Role of Novelty in the Pleasure Travel Experience
Journal of Travel Research·1985· 294 cited
The Use Of Requested Promotional Material By Pleasure Travelers
Journal of Travel Research·1985· 110 cited
A Proposal For a Global, Longitudinal Measure of National Consumer Sentiment Toward Marketing Practice
ACR North American Advances·1985· 11 cited
A Consumer Response to Incongruity Between Optimal Stimulation and Life Style Satisfaction
ACR North American Advances·1985· 27 cited
Cases in retailing strategy
1984
COLLEGIATE ATHLETIC SUCCESS AND ALUMNI GENEROSITY: DISPELLING THE MYTH
Social Behavior and Personality An International Journal·1984· 37 citedOpen Access
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Frequent Co-authors

Bruce J. Walker(6), John F. Gaski(6), Russell G. Wahlers(5), Arch G. Woodside(4), James H. Donnelly(4), John M. Ivancevich(4), William O. Bearden(2), Daniel C. Bello(2), Keith H. Johnson(2), Walter Gross(2), Myron Leonard(2), Ronald D. Michman(2), Thomas E. Barry(2), Richard C. Becherer(2), Pat J. Calabro(2), Charles H. Hindersman(2), Joe B. Horsley(2), Ruel C. Kahler(2), Robert L. King(2), Hertha H. Krotkoff(2)