John F. Gaski

Business, Management and Accounting · Social Sciences

18h-index4.3kcitations67works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(14), Consumer Behavior in Brand Consumption and Identification(13), Marketing and Advertising Strategies(9), Ethics in Business and Education(7), Psychology of Social Influence(6)

Publications67 total

Indiana Time Law and Its Detrimental Effects
DigitalCommons - Kennesaw State University (Kennesaw State University)·2024
Responses to Reviewers (“On Race, Cops, Fake News, and the True Inconvenient Truth: An Anti-Racist Manifesto”)
International Journal of Conflict & Reconciliation·2023
On Race, Cops, Fake News, and the True Inconvenient Truth: An Anti-Racist Manifesto
International Journal of Conflict & Reconciliation·2023
Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG
AMS Review·2023· 2 cited
An enduring college classroom annoyance: The wandering student phenomenon
Journal of University Teaching and Learning Practice·2023· 1 citedOpen Access
Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience
AMS Review·2022· 17 cited
Introducing the Marketing Accountability Standards Board (MASB) and its <i>Common-Language Marketing Dictionary</i>: Background, Description, Vision, and Prospects
Journal of Macromarketing·2021· 4 cited
For Sport Journalists to Count and Report Major Championships in Golf: Per Coherent Definition and Conventional Classification, Nicklaus Has 20 Majors
International Journal of Sport Communication·2021Open Access
On contemporary misdefinition of power and the importance of definitional fidelity
Cogent Psychology·2020· 3 citedOpen Access
A history of brand misdefinition – with corresponding implications for mismeasurement and incoherent brand theory
Journal of Product & Brand Management·2020· 14 cited
The College Admissions Racket
Society·2019· 1 cited
"Brand" and Brand Image: Misdefinition, Misuse, Miscommunication, Empirical Amphiboly, and Resolution
The International Journal of the Image·2016· 1 cited
Applied Behavioral Economics and Mental Health
Elsevier eBooks·2015
The trouble with marketing ethics . . .
Edward Elgar Publishing eBooks·2015
Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?
Journal of Business Ethics·2015· 30 cited
Survey Method versus Longitudinal Surveys and Observation for Data Collection
Palgrave Macmillan eBooks·2015
Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?
MacSphere (McMaster University)·2015· 1 citedOpen Access
A Re-Examination of the Exercised/Unexercised Power Sources Issue using Partial Correlation Analysis
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Survey Method versus Longitudinal Surveys and Observation for Data Collection
Palgrave Macmillan US eBooks·2015
College Athletics as a Marketing Tool: Impact on Benefactor Generosity
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
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Frequent Co-authors

Michael J. Etzel(5), John R. Nevin(2), Ronald J. Balvers(2), Bill McDonald(2), Nina M. Ray(2), Jeff Sagarin(1)