Mary F. Mobley

Business, Management and Accounting · Social Sciences

6h-index364citations30works0.02yr avg
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Research Topics

Management and Marketing Education(5), Customer Service Quality and Loyalty(4), Leadership and Management in Organizations(3), Consumer Behavior in Brand Consumption and Identification(2), Consumer Market Behavior and Pricing(2)

Publications29 total

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach
DigitalCommons - Kennesaw State University (Kennesaw State University)·2019· 3 cited
Executives’ Views of Academicians Verses Practitioners in the Field of Marketing
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Agents of Change Versus Stewards of Tradition: The Controversial Case of the Augusta National
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
What Can Business Leaders Learn from Medical Misdiagnoses?
2014Open Access
Finding Resources
Educational Horizons·2013
Internal Marketing Implications of Workplace Bullying: The Integration of Multiple Perspectives
2013Open Access
A Balancing Act.
Educational Horizons·2013· 1 cited
A Relationship Marketing Approach to Academic Initiative Planning: A Case in Point.
2012
The Psychological Dynamics of Workplace Bullying: Recognizing Internal Marketing Erosion.
2012
The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken
2010Open Access
A Study of Physician Reactions to the Medicare Cost Containment Pilot Program in the State of Georgia
Journal of Hospital Marketing·1996· 6 cited
Academic success through quality-managed course design
Innovative Higher Education·1996· 3 cited
Almost Perfect Scale—Revised
PsycTESTS Dataset·1996· 92 cited
Early Opportunities for New Leaders
Proceedings of the International Association for Business and Society·1996
Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research
Journal of Marketing Research·1993· 81 cited
Marketing Executives' Views of Academic Research in the Field of Marketing
Journal of Marketing for HIGHER EDUCATION·1993
Characteristics of Clients of Full-Service and Discount Brokerage Firms
Journal of Professional Services Marketing·1993· 1 cited
Characteristics of clients of full-service and discount brokerage firms
Services Marketing Quarterly·1993
Recruitment and retention of blood donors: A strategic linkage approach
Health Care Management Review·1993· 35 cited
Analysis of client retention in the homeowners' insurance business
Services Marketing Quarterly·1991
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Frequent Co-authors

Ralph L. Elkins(6), Nabil A. Ibrahim(5), Michael Mobley(3), Peter M. Basciano(3), William O. Bearden(2), Richard W. Easley(2), Clinton Amos(2), Jesse E. Teel(1), Robert B. Slaney(1), J. Trippi(1), Jeffrey S. Ashby(1), David Johnson(1), David W. Stewart(1), Richard G. Netemeyer(1), Gordon C. Bruner(1), Paul J. Hensel(1), Edward K. Katz(1), Sheila K. O'Neal(1), Andy C. Reese(1), Tamika Lewis(1)