Jay P. Carlson

Clarkson University — United States

Business, Management and Accounting · Social Sciences

10h-index879citations18works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(11), Consumer Market Behavior and Pricing(9), Decision-Making and Behavioral Economics(7), Customer Service Quality and Loyalty(6), Consumer Retail Behavior Studies(5)

Publications18 total

Pick a card: Price ranges and gift card choice
Journal of Retailing and Consumer Services·2021· 8 cited
A pitfall of using offer quantity limits
The International Review of Retail Distribution and Consumer Research·2020· 3 cited
Cue-less consumers in factory outlet stores: reference price effects on consumer evaluations when semantic phrases are missing
Journal of Product & Brand Management·2018
Consumer evaluations of bonus packs offered with price discounts
Journal of Consumer Marketing·2017· 16 cited
A Content Analysis of Bonus Pack Promotions
Journal of Promotion Management·2017· 7 cited
Consumer Responses to Bonus Pack and Product Enlargement Claims
The Journal of Marketing Theory and Practice·2015· 12 cited
Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Why consumers respond differently to absolute versus percentage descriptions of quantities
Marketing Letters·2012· 2 citedOpen Access
Volunteering time decisions: a multi‐factor experimental study
International Journal of Nonprofit and Voluntary Sector Marketing·2011· 2 cited
Consumers' Use of HCAHPS Ratings and Word‐of‐Mouth in Hospital Choice
Health Services Research·2010· 40 citedOpen Access
Price and Consumer Cost Responsibility Effects on Quality Perceptions and Price Negotiation Likelihood for Healthcare Services
Health Marketing Quarterly·2008· 10 cited
Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings
Journal of Consumer Research·2008· 319 cited
Examining differences in consumer reactions to partitioned prices with a variable number of price components
Journal of Business Research·2007· 66 cited
Persuasion knowledge and consumer reactions to pricing tactics
Journal of Retailing·2007· 143 cited
Influences on what consumers know and what they think they know regarding marketer pricing tactics
Psychology and Marketing·2007· 64 cited
Using invoice price information to frame advertised offers
Journal of Business Research·2003· 63 cited
Events of 9/11/2001: Crisis and Consumer Dissatisfaction Response Styles
The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior·2003· 4 cited
Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising
Journal of Advertising·2002· 120 cited

Frequent Co-authors

David M. Hardesty(5), William O. Bearden(4), Danny Weathers(4), John W. Huppertz(3), Scott D. Swain(3), Leslie Vincent(1), William Bearden(1), Presha E. Neidermeyer(1), Iman Paul(1), Heidi Rottier(1), Donna Hill(1), Mitch Griffin(1), R. Alan Bowman(1), James Lambrinos(1), Martin A. Strosberg(1), Natalia A. Kutzer(1), Larry D. Compeau(1)