Larry D. Compeau

Clarkson UniversityUnited States

Business, Management and Accounting · Social Sciences

12h-index1.2kcitations31works0.02yr avg

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Research Topics

Consumer Market Behavior and Pricing(14), Consumer Behavior in Brand Consumption and Identification(13), Consumer Retail Behavior Studies(5), Customer Service Quality and Loyalty(4), Merger and Competition Analysis(3)

Publications31 total

Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Journal of Product & Brand Management·2011· 9 cited
Comparative price advertising
Sage eBooks·2011
Review of marketing research·2007· 12 cited
HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH (Book)
Journal of Marketing Research·2004
Journal of Marketing Research·2003· 4 cited
Journal of Consumer Affairs·2002· 35 cited
Journal of the Academy of Marketing Science·2001· 493 cited
PsycTESTS Dataset·2001
Journal of Public Policy & Marketing·1999· 38 cited
The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism
Data Archiving and Networked Services (DANS)·1999
Proceedings of the Society for Consumer Psychology Winter Conference
1999· 29 cited
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Frequent Co-authors

Dhruv Grewal(15), Kent B. Monroe(3), Carolyn Y. Nicholson(2), Rajesh Sethi(2), Anne L. Roggeveen(2), Michael Lévy(2), Manoj Hastak(2), Joan Lindsey‐Mullikin(2), Kyle Zolner(2), Joseph Jones(2), Jeanne Munger(2), Rajesh Chandrashekaran(1), Stefan Grimberg(1), Tom A. Langen(1), Susan E. Powers(1), Madhubalan Viswanathan(1), Kristy E. Reynolds(1), Ross D. Petty(1), Dorothy A. Paun(1), Diana S. Grewal(1)