Joan Lindsey‐Mullikin

California State University System — United States

Business, Management and Accounting · Social Sciences

13h-index714citations18works0.02yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Consumer Market Behavior and Pricing(10), Consumer Retail Behavior Studies(7), Customer Service Quality and Loyalty(5), Environmental Sustainability in Business(2)

Publications18 total

Understanding Consumers’ Motivations and Product Preferences for Deconsumption

2 cited

The California State University journal of sustainability and climate change·2023· 2 citedOpen Access

The sequential order and quality of ideas in electronic brainstorming

10 cited

International Journal of Information Management·2020· 10 cited

Why strategy is key for successful social media sales

75 cited

Business Horizons·2017· 75 cited

An Analysis of Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price Advertisements

Developments in marketing science: proceedings of the Academy of Marketing Science·2014

The Contingent Effects of Semantic Price Cues

20 cited

Journal of Retailing·2014· 20 cited

An analysis of consumer reactions to green strategies

135 cited

Journal of Product & Brand Management·2013· 135 cited

Expected product price as a function of factors of price sensitivity

20 cited

Journal of Product & Brand Management·2012· 20 cited

Companion Shoppers and the Consumer Shopping Experience

55 cited

Journal of Relationship Marketing·2011· 55 cited

Marketing tactics discouraging price search: Deception and competition

41 cited

Journal of Business Research·2009· 41 cited

Building Store Loyalty Through Service Strategies

25 cited

Journal of Relationship Marketing·2008· 25 cited

Imperfect Information: The Persistence of Price Dispersion on the Web

51 cited

Journal of the Academy of Marketing Science·2006· 51 cited

The regulation of practices that promote brand interest: a “3Cs” guide for consumer brand managers

11 cited

Journal of Product & Brand Management·2006· 11 cited

Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements

25 cited

Journal of Consumer Affairs·2004· 25 cited

An Examination of Moderators of the Effects of Customers' Evaluation of Employee Courtesy on Attitude Toward the Service Firm<sup>1</sup>

20 cited

Journal of Applied Social Psychology·2004· 20 cited

Loyalty in e-Tailing

47 cited

Journal of Relationship Marketing·2004· 47 cited

Beyond reference price: understanding consumers’ encounters with unexpected prices

39 cited

Journal of Product & Brand Management·2003· 39 cited

The impact of external reference price on consumer price expectations

137 cited

Journal of Retailing·2003· 137 cited

Beyond reference price: The role of unmet price expectations in consumers' perceptions of value

1 cited

UA Campus Repository (The University of Arizona)·1999· 1 cited

Frequent Co-authors

Dhruv Grewal(6), Norm Borin(3), Ross D. Petty(3), R. Krishnan(2), Jeanne Munger(2), Larry D. Compeau(2), Jeffrey E. Danes(2), Praveen K. Kopalle(1), Anne L. Roggeveen(1), Jerry B. Gotlieb(1), Michael Lévy(1), Kaveepan Lertwachara(1), Anubha Mishra(1), Ram Krishnan(1)