Kwanho Suk

Korea University — South Korea

Business, Management and Accounting · Social Sciences

9h-index508citations66works0.32yr avg
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Research Topics

Consumer Market Behavior and Pricing(15), Consumer Behavior in Brand Consumption and Identification(12), Decision-Making and Behavioral Economics(10), Customer Service Quality and Loyalty(8), Technology Adoption and User Behaviour(7)

Publications66 total

Volume bundle pricing for tied goods and untied goods in the marketplace
2025Open Access
Is Energy Efficiency Grade Label in Korea Efficient? Effects of Numerical Presentation of Energy Efficiency Information on Consumer Perceptions of Energy Efficiency
korean management review·2025
Toward generalized effects of goal level on crowdfunding performance: meta-analysis and field evidence
Internet Research·2025
Currency exchange rate bias.
Journal of Experimental Psychology Applied·2025
Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion
ASIA MARKETING JOURNAL·2025· 1 citedOpen Access
Effects of Price-based Option Presentation Order on Price Elasticities
Korean Journal of Marketing·2024· 1 cited
Goal Level and Performance of Crowdfunding Campaigns: Analyses of Kakao Together’s Charitable Campaigns
korean management review·2024
The Mediating Role of Service Expectation in the Influence of Waiting Time on Service Satisfaction
Journal of Consumer Studies·2024
Effects of Feedback about Overhead Spending from Charitable Organizations on Overhead Aversion
Journal of Nonprofit & Public Sector Marketing·2024· 1 cited
Context Effects in Conjoint Research: Response Task and Attribute Range Effects
Korean Journal of Marketing·2023
Effects of Single Identifiable versus Multiple Unidentifiable Victim Message Appeals and Donor Political Ideology on Charitable Donation
Journal of Consumer Studies·2023
Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity
ASIA MARKETING JOURNAL·2023Open Access
Effects of donation collection methods on donation amount: Nudging donation for the cause and overhead
Psychology and Marketing·2022· 5 cited
Ten days (vs. May 10) make you rush: The effect of time descriptions on task scheduling
Journal of Applied Social Psychology·2022· 2 cited
Save 20% to 50% or Save 50% to 20% : The Influence of the Discount Range Presentations in Tensile Price Claims
Korean Journal of Marketing·2022
Effects of Regulatory Focus on Consumer Preference for Variety and Non-Variety Bundles
Journal of Channel and Retailing·2022· 1 citedOpen Access
Consumer preference for pay-per-use service tariffs: the roles of mental accounting
Journal of the Academy of Marketing Science·2022· 17 cited
Preference for playing order in games with and without replacement: Motivational biases and probability misestimations
Judgment and Decision Making·2022Open Access
The 1-in-X effect in perceptions of risk likelihood differences
Organizational Behavior and Human Decision Processes·2022· 3 cited
Charitable Organizations’ Cost Disclosure Mitigates Overhead Aversion
Sustainability·2021· 3 citedOpen Access
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Frequent Co-authors

Song‐Oh Yoon(12), Jieun Koo(5), Triza Mudita(4), Donald R. Lichtenstein(2), Seon Min Lee(2), Eun Young Park(2), Sejeong Yun(2), Sanyoung Hwang(2), Yunjoo Jeong(2), Waymond Rodgers(1), Solomon Negash(1), Ji-Heon Lee(1), Song Oh Yoon(1), Michelle P. Lee(1), Gangseog Ryu(1), Jong‐Chul Park(1), Sie Yeoun Song(1), 구지은(1), Jin Kyung Goo(1), Jiheon Lee(1)