Business, Management and Accounting · Social Sciences
7h-index246citations30works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(8), Behavioral Health and Interventions(7), Decision-Making and Behavioral Economics(5), Customer Service Quality and Loyalty(4), Cultural Differences and Values(4)
Publications30 total
Journal of Product Research·2020
정보(원재료 vs. 완제품)의 제시위치가 소비자의 제품 평가에 미치는영향
2015
Journal of Business Research·2014· 26 cited
Journal of Channel and Retailing·2013· 2 citedOpen Access
The Effect of Consumption Quantity on Variety Seeking
유통연구·2013
제품 소비량과 다양성추구 성향의 연관성에 관한 연구
2013
Psychological Science·2013· 4 cited
The Influence of Household Properties on Simultaneous Variety Seeking
Korean Journal of Marketing·2013· 2 cited
방향의 은유적 표현이 소비자 평가에 미치는 영향: 소비자목표의 조절효과를 중심으로
마케팅연구·2012
소비자의 심리적 특성이 EDLP상점과 HiLo상점 선택에 미치는 영향: 조절초점과 위험추구 성향을 중심으로
마케팅연구·2012
Organizational Behavior and Human Decision Processes·2012· 7 cited
The Effect of Metaphoric Expression on Consumer Evaluation: The Moderating Effect of Goal Priming
Korean Journal of Marketing·2012
EDLP or HiLo? The Influence of Consumer Psychological Variables on Store Choice
Korean Journal of Marketing·2012· 5 cited
The Influences of the Prominence Effect and the Evaluability Effect on Attribute Importance
Korean Journal of Marketing·2011
Journal of Marketing Research·2010· 14 cited
Journal of Marketing·2009· 18 cited
The Effect of Culture on Sequential Choice in Group Settings
ACR North American Advances·2009
To Seek Variety Or Conformity?: the Role of Culture in Individual’S Choice in a Group Setting
ACR Asia-Pacific Advances·2009· 1 cited
Consumer’S Prference For (Dis)Similar Alternatives: the Moderating Role of Product Familiarity
ACR Asia-Pacific Advances·2009
Journal of Consumer Research·2008· 77 cited
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Frequent Co-authors
Kwanho Suk(15), Itamar Simonson(4), Thomas Krämer(3), Chezy Ofir(3), Jongwon Park(2), Kyeong-Heui Kim(2), Sie Yeoun Song(2), Seon Min Lee(2), 조성완(2), Robert S. Wyer(1), Gangseog Ryu(1), Jong‐Chul Park(1), Donald R. Lichtenstein(1), 구지은(1), Jin Kyung Goo(1), Jiheon Lee(1), Seon Min Lee(1), Eun Young Park(1), Jung Min Jang(1), 구지은(1)