Itamar Simonson

Stanford University — United States

Decision Sciences · Social Sciences

51h-index17.9kcitations180works8.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(75), Consumer Behavior in Brand Consumption and Identification(50), Economic and Environmental Valuation(44), Consumer Market Behavior and Pricing(38), Customer Service Quality and Loyalty(26)

Publications180 total

The feeling of preference: Metacognitive experiences promoting preference expression
Consumer Psychology Review·2025
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
Journal of Consumer Research·2024· 16 citedOpen Access
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility
Journal of Consumer Research·2022· 8 cited
A Reexamination of the Impact of Decision Conflict on Choice Deferral
Management Science·2022· 11 cited
Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not
Consumer Psychology Review·2020· 21 cited
Trade-Offs in Choice
Annual Review of Psychology·2020· 41 cited
Preference for Practical versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions
2020· 1 cited
The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
Journal of Consumer Psychology·2020· 3 cited
When Deliberation Decreases Satisfaction: The Role of Cognition-Based versus Affect-Based Reasons
SSRN Electronic Journal·2020Open Access
Invoking Identity Changes How Consumers Resolve Tradeoffs Franklyn
ACR North American Advances·2020
“Swipe Left For No”: Why Options That Survive Rejection Lead to Greater Purchase
ACR North American Advances·2020· 1 cited
The Motivational Aspect of Children’s Delayed Gratification: Values and Decision Making in Middle Childhood
Frontiers in Psychology·2019· 19 citedOpen Access
Untitled
Environmental Analysis & Ecology Studies·2018Open Access
"Understanding Consumer Choices Involving Environmental and Utilitarian Attributes: The Role of Dimensional Comparability and Compromisibility"
Environmental Analysis & Ecology Studies·2018Open Access
Understanding Consumer Choices InvolvingEnvironmental and Utilitarian Attributes: The Roleof Dimensional Comparability and Compromisibility
Environmental Analysis & Ecology Studies·2018Open Access
Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains”
Journal of Consumer Psychology·2018· 16 cited
Shades of Rejections: the Effect of Rejection Frames on Commitment to Choice
ACR North American Advances·2018
The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options
Journal of Marketing Research·2017· 24 cited
Preference-Construction Habits: The Case of Extremeness Aversion
Journal of the Association for Consumer Research·2017· 5 cited
Preference-Construction Habits: The Case of Extremeness Avoidance
SSRN Electronic Journal·2017Open Access
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Frequent Co-authors

Stephen M. Nowlis(9), Ravi Dhar(6), Amos Tversky(4), Ran Kivetz(4), Aimée Drolet(4), Ziv Carmon(3), Raymond Fisman(2), Sheena S. Iyengar(2), Emir Kamenica(2), Donnel A. Briley(2), Michael W. Morris(2), Chezy Ofir(2), Nathan Novemsky(1), Norbert Schwarz(1), Barry M. Staw(1), Dan Ariely(1), P. H. Nye(1), Suzanne O’Curry(1), Russell S. Winer(1), William T. Ross(1)