Pukyong National University — South Korea
Business, Management and Accounting · Social Sciences
4h-index94citations15works3.52yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Color perception and design(3), Technology Adoption and User Behaviour(2), Consumer Packaging Perceptions and Trends(2), Customer Service Quality and Loyalty(1)
Publications15 total
Journal of Experimental Psychology Applied·2025
International Journal of Bank Marketing·2024· 7 cited
Judgment and Decision Making·2022Open Access
심리적 파워가 보상형 크라우드펀딩 참여에 미치는 영향
2020
Journal of Retailing·2019· 20 cited
Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2018
Motivation and Emotion·2017· 9 citedOpen Access
International Journal of Research in Marketing·2016· 54 cited
Social Behavior and Personality An International Journal·2015· 4 citedOpen Access
Korean Journal of Marketing·2015
화폐의 명칭에 따른 프레이밍의 변화: 상품권 프레이밍과 할인권 프레이밍의 비교를 중심으로
2015
패키지 진열 방향이 칼로리 추정에 미치는 영향
2015
Journal of Product Research·2015Open Access
Blood Type and Consumer Behavior: Fact or Fiction?
Journal of Consumer Studies·2012
The Effect of Package Shape on Consumer’S Calorie Estimation
ACR North American Advances·2012
Frequent Co-authors
Kwanho Suk(6), Seon Min Lee(1), Nathan A. Heflick(1), Joon Woo Park(1), Heeyoung Kim(1), Seungwoo Chun(1), Han Jo Kim(1), kim hee jin(1), Heejin Kim(1)