Decision Sciences · Social Sciences
12h-index550citations53works0.02yr avg
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Research Topics
Decision-Making and Behavioral Economics(12), Consumer Behavior in Brand Consumption and Identification(11), Behavioral Health and Interventions(11), Economic and Environmental Valuation(8), Digital Marketing and Social Media(7)
Publications53 total
Journal of Experimental Psychology Applied·2022· 5 cited
Psychology and Marketing·2021· 16 cited
Exercise Your Mind - Physical Activity Alters Attribute Weighing in Consumer Choice
ACR North American Advances·2017
Hit-or-miss strategies may be the reason why products flop
London School of Economics and Political Science Research Online (London School of Economics and Political Science)·2016
It Feels Softer Than It Looked: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping
ACR North American Advances·2016· 1 cited
Not Just For Your Health: How Regular Physical Activity Influences Processing of Irrelevant Product Information
ACR North American Advances·2016
A fun toy or a useful watch? How do people make purchasing decisions?
London School of Economics and Political Science Research Online (London School of Economics and Political Science)·2015
PLoS ONE·2015· 24 citedOpen Access
Organizational Behavior and Human Decision Processes·2015· 26 citedOpen Access
European Journal of Marketing·2015· 16 cited
London School of Economics and Political Science Research Online (London School of Economics and Political Science)·2015· 1 citedOpen Access
Palgrave Macmillan eBooks·2015· 3 citedOpen Access
European Journal of Marketing·2015· 14 citedOpen Access
Research Publications (Maastricht University)·2015· 3 citedOpen Access
Pathos & ethos: emotions and willingness to pay for tobacco products
London School of Economics and Political Science Research Online (London School of Economics and Political Science)·2015· 2 cited
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Frequent Co-authors
Manoj Thomas(10), Vicki G. Morwitz(8), Jaakko Aspara(6), John J. Gumperz(5), Gülden Ülkümen(4), Chris Janiszewski(3), Aronté Bennett(3), Arvid O. I. Hoffmann(3), Laura Zimmermann(3), Jane Tang(3), Andrew Grenville(3), Ravi Mehta(2), JoAndrea Hoegg(2), Jinhong Xie(2), Rajesh Bhargave(2), Abhijit Guha(2), Francesco Bogliacino(2), Cristiano Codagnone(2), Giuseppe Veltri(2), Pietro Ortoleva(2)