Ravi Mehta

University of Illinois Urbana-Champaign — United States

Psychology · Social Sciences

15h-index1.9kcitations42works0.02yr avg
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Research Topics

Color perception and design(13), Creativity in Education and Neuroscience(12), Consumer Behavior in Brand Consumption and Identification(8), Aesthetic Perception and Analysis(6), Behavioral Health and Interventions(4)

Publications42 total

Celebrating excellence: insights from the 2024 Paul D. Converse Symposium
Marketing Letters·2024
Marketing at Illinois
Customer Needs and Solutions·2024
The clinical presentation of monkeypox: a retrospective case-control study of patients with possible or probable monkeypox in a West London cohort
International Journal of Infectious Diseases·2022· 20 citedOpen Access
Sweet ideas: How the sensory experience of sweetness impacts creativity
Organizational Behavior and Human Decision Processes·2022· 13 cited
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
Journal of the Academy of Marketing Science·2022· 93 cited
Broadcasting and Sports Data
Bloomsbury Professional eBooks·2022
Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior
Journal of Marketing·2021· 22 cited
Issue Information
Journal of Product Innovation Management·2020Open Access
Innovation Research Themes for Our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium
Journal of Product Innovation Management·2020· 13 cited
Cyber-Creativity: Unraveling the Dynamics Between Humans and Algorithms in Creative Processes
ACR North American Advances·2020
The role of identity salience in creative thinking
Edward Elgar Publishing eBooks·2019· 2 cited
Look at Me! Or Don’t… : How Mere Social Presence Impacts Innovation Adoption
Journal of the Association for Consumer Research·2019· 7 cited
Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions
Journal of the Association for Consumer Research·2019· 4 cited
Creativity: Past, present, and future
Consumer Psychology Review·2018· 50 cited
Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity
Journal of Consumer Research·2018· 55 cited
Dimming the Light Offers a Creative Lens: the Impact of Ambient Illuminance on Creativity Assessment
ACR North American Advances·2018
Protecting Children in Armed Conflict
Hart Publishing eBooks·2018· 54 cited
Sensory Experiences and Consumer Creativity
Journal of the Association for Consumer Research·2017· 41 cited
Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance
Journal of Consumer Research·2017· 63 cited
Can Conspicuous Consumption Experience Affect Consumer Creativity
ACR North American Advances·2017
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Frequent Co-authors

Rui Zhu(8), Lidan Xu(7), Darren W. Dahl(6), Jennifer Argo(4), JoAndrea Hoegg(3), Aric Rindfleisch(3), Rui Zhu(2), Amar Cheema(2), Kelly B. Herd(2), Amitav Chakravarti(2), Joan Meyers‐Levy(2), Joris Demmers(2), Willemijn van Dolen(2), Charles B. Weinberg(2), Chen Wang(2), Hyewon Oh(2), Meng Zhu(1), Juliet Zhu(1), Shaheed Fatima(1), Sean Aughey(1)