Nader T. Tavassoli

Florida State University — United States

Business, Management and Accounting · Social Sciences

20h-index2.1kcitations62works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Language, Metaphor, and Cognition(9), Social and Intergroup Psychology(6), Cultural Differences and Values(6), Behavioral Health and Interventions(5)

Publications62 total

Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching
Journal of Marketing Research·2023· 14 cited
To buy or how much to buy? Partition dependence in purchase-quantity decisions
Marketing Letters·2021· 3 cited
Who Are you looking at?
London Business School Review·2018
Case study: when it’s time to expand beyond the base
London Business School Research Online (London Business School)·2017
Case study: when you have to choose between core and new customers
London Business School Research Online (London Business School)·2017
Cómo una compañía de gas de Hong Kong dejó de ser un mero nombre para convertirse en una marca: caso práctico: Towngas
Harvard-Deusto business review·2017
New 4Ps of branding: people, people, people and people
London Business School Research Online (London Business School)·2015
Case study: Can one business unit have 2 revenue models?
London Business School Research Online (London Business School)·2015· 1 cited
Can One Business Unit Have Two Revenue Models
SSRN Electronic Journal·2015Open Access
Wertvolle Ressourcen
2015
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less
Journal of Marketing Research·2014· 116 cited
Revenue Model Innovation at Roche Diagnostics
SSRN Electronic Journal·2013Open Access
EXECUTIVE SUMMARY: FIRING UP YOUR NEURONS OF CHOICE
Business Strategy Review·2013
Climate, Psychological Homeostasis, and Individual Behaviors Across Cultures
2013· 18 cited
The Influence of Selective Attention and Inattention to Products on Subsequent Choice
Journal of Consumer Research·2012· 143 cited
New Pricing Scheme Backfires
SSRN Electronic Journal·2012Open Access
ECLECTIC READING
Business Strategy Review·2012
EXECUTIVE SUMMARY: MAKING CANCER DETECTION COMPELLING
Business Strategy Review·2011
Gender identity and breast cancer campaigns
RSM insight (Online)/RSM insight (Print)·2011· 1 citedOpen Access
Gender Identity Salience and Perceived Vulnerability to Breast Cancer
Journal of Marketing Research·2011· 78 cited
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Frequent Co-authors

Stefano Puntoni(7), Bernd H. Schmitt(5), Steven Sweldens(4), Marco Bertini(4), Gavan J. Fitzsimons(3), Chris Janiszewski(3), Jin Han(3), J. Edward Russo(2), Andrew Kuo(2), Alina Sorescu(2), Yih Hwai Lee(2), Robert T. Millard(2), J. Wesley Hutchinson(1), Patti Williams(1), Joseph W. Alba(1), Tanya L. Chartrand(1), Joel Huber(1), Frank R. Kardes(1), Geeta Menon(1), Priya Raghubir(1)