California State University, Long Beach — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(24), Digital Marketing and Social Media(9), Media Influence and Health(8), Cultural Differences and Values(7), Customer Service Quality and Loyalty(6)
Publications51 total
Frequent Co-authors
Lynn R. Kahle(16), Sharon E. Beatty(7), Rajeev Batra(6), David Moore(3), Anjala S. Krishen(3), J. Jeffrey Inman(2), Sayantani Mukherjee(2), David Moore(2), Shekhar Misra(1), Sun-Gil Yoon(1), Steven P. Brown(1), Steven P. Brown(1), Elyria Kemp(1), My Bui(1), Michael S. LaTour(1), Robert M. O’Brien(1), Terrence B. O'Keefe(1), RobertM. O'Brien(1), Tianjiao Qiu(1), Herbert G. Hunt(1)