Sharon E. Beatty

University of Alabama — United States

Business, Management and Accounting · Social Sciences

55h-index23.4kcitations159works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(79), Consumer Behavior in Brand Consumption and Identification(49), Consumer Retail Behavior Studies(40), Digital Marketing and Social Media(25), Technology Adoption and User Behaviour(15)

Publications159 total

Customers’ tales: Special-request motives and responses to frontline employees’ denials
Journal of Business Research·2025
Evaluating the Impact of a Novel Competency-Based Education Workshop on Interns’ Perceived Preparedness in Providing Generalist End-of-Life Palliative Care
Palliative Medicine Reports·2025Open Access
Artificial Intelligence (AI) in early triaging of referred patients with retinal disease – AI Solutions in Ophthalmic healthcare.
The Royal College of Radiologists Open·2025Open Access
Encouraging prolonged consumption through habit-boosting efforts: conceptualization and research agenda
Journal of Services Marketing·2023· 2 cited
FLEs' concerns with misbehaving customers in the time of COVID and beyond
Journal of Service Theory and Practice·2023· 2 cited
Anticipatory Prescribing in End-of-Life: A Completed Audit Loop.
PubMed·2023
Methadone prescribed as an analgesic by a specialist palliative medicine team in an acute hospital inpatient setting: retrospective study
BMJ Supportive & Palliative Care·2022· 3 cited
It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters
European Journal of Marketing·2022· 6 cited
Cultural personal values and switching costs perceptions: Beyond Hofstede
Journal of Business Research·2022· 14 citedOpen Access
Female-friend gift-card giving
The Journal of Marketing Theory and Practice·2021· 2 cited
Shoppers’ digital deal seeking: Charting new territory
The Journal of Marketing Theory and Practice·2021· 6 cited
I don't want to be a rule enforcer during the COVID-19 pandemic: Frontline employees' plight
Journal of Retailing and Consumer Services·2021· 45 citedOpen Access
A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
Customer Engagement and Networked Environments
Edward Elgar Publishing eBooks·2019· 2 cited
Combating the negative effects of showrooming: Successful salesperson tactics for converting showroomers into buyers
Journal of Business Research·2019· 47 cited
Shopper Deal Seeking Across Channels: An Updated View
The Journal of Marketing Theory and Practice·2019· 12 cited
Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
Journal of the Academy of Marketing Science·2019· 53 citedOpen Access
Evaluating Customer Special Requests
Developments in marketing science: proceedings of the Academy of Marketing Science·2019· 2 cited
The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery
Journal of Service Research·2018· 64 citedOpen Access
Disturbing and distressing: a mixed methods study on the psychological impact of end of life care on junior doctors
Irish Journal of Medical Science (1971 -)·2018· 19 citedOpen Access
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Frequent Co-authors

Michael A. Jones(7), David L. Mothersbaugh(7), Gianfranco Walsh(5), Lynn R. Kahle(5), Kristy E. Reynolds(4), Pamela M. Homer(4), Gianfranco Walsh(4), Edward Shiu(4), Betsy Bugg Holloway(4), Seungoog Weun(3), Sijun Wang(3), Shiri D. Vivek(2), Robert M. Morgan(2), M. Elizabeth Ferrell(2), Shekhar Misra(2), Liliana L. Bove(2), Simon Pervan(2), Sijun Wang(2), William Foxx(2), William W. Hill(2)