Sijun Wang

Nanchang University — China

Business, Management and Accounting · Social Sciences

13h-index967citations34works1.02yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Customer Service Quality and Loyalty(13), Consumer Behavior in Brand Consumption and Identification(9), Digital Marketing and Social Media(7), Job Satisfaction and Organizational Behavior(5), Cultural Differences and Values(4)

Publications34 total

Customers’ tales: Special-request motives and responses to frontline employees’ denials

Journal of Business Research·2025

The influence of tailings concentration and waste rock medium length on horizontal seepage deformation

Frontiers in Earth Science·2025Open Access

Study on the Influence of Adjacent Double Deep Foundation Pit Excavation Sequence on Existing Tunnel Deformation Based on HSS Constitutive Model

3 cited

Applied Sciences·2024· 3 citedOpen Access

Why do female audiences subscribe to these types of streamers? An empirical study on the motivations of Chinese Huya users

Frontiers in Psychology·2023Open Access

Bridging employee engagement and customer engagement in a service context

30 cited

Journal of Business Research·2023· 30 cited

Interplay of consumer animosity and product country image in consumers’ purchase decisions

12 cited

Journal of International Business Studies·2022· 12 cited

Roles of Indulgence versus Restraint Culture and Ability to Savor the Moment in the Link between Income and Subjective Well-Being

13 cited

International Journal of Environmental Research and Public Health·2022· 13 citedOpen Access

Expanding the experiential advantage model: exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy

12 cited

Journal of Consumer Marketing·2022· 12 cited

Rapport-Building Opportunities and Challenges in Technology-Infused Service Encounters

2022

Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition

7 cited

Journal of Personal Selling and Sales Management·2021· 7 cited

Adapting sales influence tactics in the information intensive era

9 cited

Journal of Business and Industrial Marketing·2020· 9 cited

When do frontline service employees feel more grateful?

31 cited

European Journal of Marketing·2020· 31 cited

Evaluating Customer Special Requests

2 cited

Developments in marketing science: proceedings of the Academy of Marketing Science·2019· 2 cited

Positioning

Palgrave Macmillan UK eBooks·2018

Niche Brand

Palgrave Macmillan UK eBooks·2018

A cross-national study of intergenerational influence: US and PRC

16 cited

Journal of Consumer Marketing·2017· 16 citedOpen Access

Positioning

Palgrave Macmillan UK eBooks·2016

Niche Brand

Palgrave Macmillan UK eBooks·2016

Frontline Service Employee Compliance With Customer Special Requests

53 cited

Journal of Service Research·2015· 53 cited

Active Waiting: An Investigation of Delayed Winback Strategies

Developments in marketing science: proceedings of the Academy of Marketing Science·2015

page 1 of 2Next →

Frequent Co-authors

Sharon E. Beatty(8), David L. Mothersbaugh(3), Betsy Bugg Holloway(3), Mark Leach(3), Grant T. Savage(2), Michele D. Bunn(2), Ji Qi(2), Bin Li(2), Tang Zhen(2), Annie H. Liu(2), William Foxx(1), Barbara Gray(1), Qian Xiao(1), Elizabeth J. Wilson(1), Eric S. Williams(1), Jeanny Liu(1), Jessica L. Ogilvie(1), William Magnus Northington(1), Mary P. Harrison(1), Hu Jing(1)