Annie H. Liu

Business, Management and Accounting · Social Sciences

14h-index1.4kcitations33works0.02yr avg

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Research Topics

Customer Service Quality and Loyalty(14), Consumer Behavior in Brand Consumption and Identification(8), Job Satisfaction and Organizational Behavior(6), Cultural Differences and Values(5), Technology Adoption and User Behaviour(3)

Publications33 total

Industrial Marketing Management·2023· 14 cited
Journal of Personal Selling and Sales Management·2021· 7 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Journal of Business and Industrial Marketing·2016· 37 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2016
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 citedOpen Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2015Open Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 2 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 5 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
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Frequent Co-authors

Mark Leach(20), A. Noel Gould(5), Richa Chugh(5), Lou E. Pelton(5), Wesley J. Johnston(3), Yang Yu(2), Noel Gould(2), Sijun Wang(2), Kenneth L. Bernhardt(1), Teidorlang Lyngdoh(1), Sridhar Guda(1), Minna Rollins(1), Hongzhi Gao(1), Robert D. Winsor(1), My Bui(1), Sandy D. Jap(1), Sijun Wang(1), Ellen Bolman Pullins(1), Cecilia Ruvalcaba(1), Charles A. Rarick(1)