Annie H. Liu

Business, Management and Accounting · Social Sciences

14h-index1.4kcitations33works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(14), Consumer Behavior in Brand Consumption and Identification(8), Job Satisfaction and Organizational Behavior(6), Cultural Differences and Values(5), Technology Adoption and User Behaviour(3)

Publications33 total

B2B Buyers' emotions and regulatory focus in justice and switch back decisions
Industrial Marketing Management·2023· 14 cited
Purchasing Agents’ Emotion-Cognition-Decision Relationships in Organizational Purchasing--Model
PsycTESTS Dataset·2023
Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition
Journal of Personal Selling and Sales Management·2021· 7 cited
The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity
Journal of Business Research·2018· 60 cited
Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back? An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Managing mergers: Why people first can improve brand and IT consolidations
Business Horizons·2016· 9 cited
Opportunities and opportunism with high-status B2B partners in emerging economies
Journal of Business and Industrial Marketing·2016· 37 cited
Working smart to win back lost customers the role of coping choices and justice mechanisms
European Journal of Marketing·2016· 20 cited
Can High-Status Local Partners Lead to Success in Developing Economies? Managing Quality, Order, and Opportunism in Emerging Markets
Developments in marketing science: proceedings of the Academy of Marketing Science·2016
Risky Business? Consumers’ Propensity to Engage in Online Banking Services
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 citedOpen Access
Active Waiting: An Investigation of Delayed Winback Strategies
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
A Framework for B2B Customer Reacquisition: Evaluating Key Determinants to Win Back Lost Customers
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: Exploring The Fast-Food Sector
Developments in marketing science: proceedings of the Academy of Marketing Science·2015Open Access
Applying Conjoint Analysis to International Markets: A Cross-Cultural Comparison of Model Fit
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 2 cited
How to Attain the Desired Outcomes Through Channel Conflict Negotiation
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 5 cited
Self-regulatory Sales Training: Providing Motivation Management Tools
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Consumers’ Propensity to Choose Non-Conventional Health Care Treatments: Hippocratic or Hypocritic Prognosis for U.S. Health Care?
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Role conflict and ambiguity confronting transnational business networkers: Contrasting social stigma and relational risks for Chinese and Western boundary spanners
Industrial Marketing Management·2014· 32 cited
It ain't over 'til it's over: Evaluating reacquisition opportunities in business-to-business markets
Industrial Marketing Management·2014· 24 cited
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Frequent Co-authors

Mark Leach(20), A. Noel Gould(5), Richa Chugh(5), Lou E. Pelton(5), Wesley J. Johnston(3), Yang Yu(2), Noel Gould(2), Sijun Wang(2), Kenneth L. Bernhardt(1), Teidorlang Lyngdoh(1), Sridhar Guda(1), Minna Rollins(1), Hongzhi Gao(1), Robert D. Winsor(1), My Bui(1), Sandy D. Jap(1), Sijun Wang(1), Ellen Bolman Pullins(1), Cecilia Ruvalcaba(1), Charles A. Rarick(1)