David L. Mothersbaugh

Business, Management and Accounting · Social Sciences

23h-index6.0kcitations37works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(15), Customer Service Quality and Loyalty(9), Digital Marketing and Social Media(9), Consumer Market Behavior and Pricing(9), Consumer Retail Behavior Studies(9)

Publications37 total

Consumer Behavior: Building Marketing Strategy, -13/E.
McGraw-Hill/Irwin eBooks·2020· 55 cited
Consumer Behavior: Building Marketing Strategy, Fourteenth edition
2020· 3 cited
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Journal of Retailing and Consumer Services·2017· 70 cited
Employing proactive interaction for service failure prevention to improve customer service experiences
Journal of Service Theory and Practice·2017· 59 cited
The Effect of Online versus Offline Retailer-Brand Image Incongruity on the Flow Experience
The Journal of Marketing Theory and Practice·2015· 39 cited
Does choice of sales control conceptualization matter? An empirical comparison of existing conceptualizations and directions for future research
Journal of Personal Selling and Sales Management·2015· 13 cited
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis
International Journal of Research in Marketing·2015· 15 citedOpen Access
Disclosure Antecedents in an Online Service Context
Journal of Service Research·2011· 240 cited
Consumer Behavior: Building Marketing Strategy -11/E.(CD)
2011
Print advertising: Executional factors and the RPB Grid
Journal of Business Research·2011· 15 cited
The Effect of the Limited-Edition Offer on Brand Image Rejuvenation
2011
A CIT investigation of other customers' influence in services
Journal of Services Marketing·2010· 101 cited
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
2010· 2 cited
Congruity's role in website attitude formation
Journal of Business Research·2008· 74 cited
The Positive and Negative Effects of Switching Costs on Relational Outcomes
Journal of Service Research·2007· 441 cited
Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products
Journal of the Academy of Marketing Science·2004· 156 cited
The effects of locational convenience on customer repurchase intentions across service types
Journal of Services Marketing·2003· 118 cited
Les effets de la typographie sur la persuasion publicitaire: un modèle général et des tests empiriques préliminaires
Recherche et Applications en Marketing (French Edition)·2002· 1 cited
Rhetorical figures in headings and their effect on text processing: the moderating role of information relevance and text length
IEEE Transactions on Professional Communication·2002· 2 cited
Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
Journal of Business Research·2002· 903 cited
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Frequent Co-authors

Sharon E. Beatty(8), Michael McCarthy(6), Timothy B. Heath(6), Michael A. Jones(5), Del I. Hawkins(5), Bruce A. Huhmann(5), George R. Franke(5), Lawrence Feick(4), Sijun Wang(3), Hyunju Shin(3), Gangseog Ryu(3), Kristy E. Reynolds(2), Subimal Chatterjee(2), Sandra Milberg(2), Gary J. Gaeth(2), C. Whan Park(1), William Foxx(1), Kim Sydow Campbell(1), Charlotte Brammer(1), Timothy Taylor(1)