Sandra Milberg

Adolfo Ibáñez University — Chile

Business, Management and Accounting · Social Sciences

26h-index7.0kcitations51works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(21), Consumer Market Behavior and Pricing(10), Digital Marketing and Social Media(8), Decision-Making and Behavioral Economics(6), Cultural Differences and Values(6)

Publications51 total

Parent brand susceptibility to negative feedback effects from brand extensions: A meta‐analysis of experimental consumer findings
Journal of Consumer Psychology·2021· 24 cited
Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs
Industrial Marketing Management·2018· 30 cited
Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands
European Management Journal·2018· 47 cited
DETERMINANTES DEL EXITO DE EXTENSIONES DE MARCA EN COMPETENCIA: IMPACTO DE LAS SENALES DE REDUCCION DE RIESGO EN LAS PREFERENCIAS DEL CONSUMIDOR.
Americanae (AECID Library)·2017
Understanding travelers’ intentions to visit a short versus long-haul emerging vacation destination: The case of Chile
RePEc: Research Papers in Economics·2017
Investigating non-visitor´s intentions to travel to a long-haul holiday destination
QUT ePrints (Queensland University of Technology)·2017Open Access
Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile
Tourism Management·2016· 127 cited
Investigating non-visitors’ intentions to travel to a long-haul holiday destination
Journal Of Vacation Marketing·2016· 12 cited
A new approach to measuring retail promotion effectiveness: A case of store traffic
Journal of Business Research·2016· 15 cited
The Growth of Private Label Brands: A Worldwide Phenomenon?
Journal of International Marketing·2014· 73 cited
International Segmentation Using Biplots: A Diffusion Approach
Journal of Global Marketing·2014· 2 cited
Synthesis of attraction effect research
European Journal of Marketing·2014· 34 cited
Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success
Journal of Marketing Management·2013· 16 cited
Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?
Journal of Business Research·2013· 17 cited
Centro de Investigación para la Competitividad Internacional
2011
Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?
Journal of Consumer Research·2010· 80 citedOpen Access
DEEPER UNDERSTANDING OF NEGATIVE FEEDBACK EFFECTS OF BRAND EXTENSION: A META-ANALYTICAL AND EXPERIMENTAL APPROACH
Americanae (AECID Library)·2010
Vulnerability of global brands to negative feedback effects
Journal of Business Research·2007· 47 cited
Compromising the compromise effect: Brands matter
Marketing Letters·2007· 60 cited
Context Effects on Consumer Choice: Do Brands Matter?
ACR Latin American Advances·2006
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Frequent Co-authors

Andres Cúneo(8), Margaret S. Clark(7), Timothy B. Heath(7), Francisca Sinn(7), Michael McCarthy(6), Sandra J. Burke(5), Subimal Chatterjee(5), Ronald C. Goodstein(5), Constanza Bianchi(4), Leonardo D. Epstein(4), Robert Lawson(4), H. Jeff Smith(3), Martha C. Powell(3), ROBERT W. LAWSON(2), Robert Oullette(2), Karen Russo France(2), Javier Palacios-Fenech(2), Gangseog Ryu(2), David L. Mothersbaugh(2), Gary J. Gaeth(2)