Gary J. Gaeth

University of Iowa — United States

Decision Sciences · Social Sciences

26h-index4.0kcitations74works0.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(19), Economic and Environmental Valuation(16), Consumer Market Behavior and Pricing(13), Consumer Behavior in Brand Consumption and Identification(10), Autism Spectrum Disorder Research(7)

Publications74 total

Increased levels of autistic traits are associated with atypical moral judgments
Acta Psychologica·2023· 7 citedOpen Access
Assessing the Acceptability of Less Invasive Caries Removal Techniques for treating Deep Carious Lesions: A Conjoint Survey among Dentists Practicing in a Midwestern American State
Caries Research·2023
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum
Journal of Consumer Behaviour·2022· 8 cited
The effects of authentic and hubristic pride on indulgence
European Journal of Marketing·2022· 4 cited
Sincere or exciting? Brand personality and argument quality on brand attitude
Journal of Consumer Behaviour·2022· 5 cited
Perceptual anchoring and adjustment
Journal of Behavioral Decision Making·2021· 8 cited
Social Functioning and Decision Making: From Group to Individual Differences Across the Autism Spectrum
2021· 7 cited
(The lack of) fluency and perceptions of decision making
Journal of Marketing Communications·2020· 6 cited
Revisiting attribute framing: The impact of number roundedness on framing
Organizational Behavior and Human Decision Processes·2020· 28 cited
How Social Functioning Ability and Crowdedness Impact Consumer Behavior
ACR North American Advances·2020
Theory and Method in the Study of Ad and Brand Attitudes: Toward a Systemic Model
Psychology Press eBooks·2019· 7 cited
Decision-making processes of high-functioning adults on the autism spectrum
2019· 5 cited
Veterans’ preferences for tobacco treatment in primary care: A discrete choice experiment
Patient Education and Counseling·2019· 13 cited
Development of a Discrete Choice Experiment (DCE) Questionnaire to Understand Veterans’ Preferences for Tobacco Treatment in Primary Care
Patient·2018· 17 cited
Numerosity and allocation behavior: Insights using the dictator game
Judgment and Decision Making·2017· 12 citedOpen Access
11-K: Pride and Dishonesty Why Does Authentic Pride Lead to More Dishonesty?
ACR North American Advances·2017
Impact of Numerosity on Allocation Behavior
ACR North American Advances·2017
Toward understanding everyday decision making by adults across the autism spectrum
Judgment and Decision Making·2016· 23 citedOpen Access
Analysis of monday night football viewership
Statistical Analysis and Data Mining The ASA Data Science Journal·2016· 3 cited
Corrigendum: Extending decision making competence to special populations: a pilot study of persons on the autism spectrum
Frontiers in Psychology·2016· 1 citedOpen Access
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Frequent Co-authors

Irwin P. Levin(21), Gaurav Jain(5), Aron M. Levin(4), Catherine Cole(4), Timothy B. Heath(4), Richard Ettenson(4), Dhananjay Nayakankuppam(4), Judy Schreiber(3), Goutam Chakraborty(3), John D. Jasper(3), David A. Katz(3), Marco Lauriola(2), Gerard J. Tellis(2), Subimal Chatterjee(2), Haoyang Yan(2), John C. Mowen(2), Eleanor V. Burke(2), Monica Paez(2), Mark W. Vander Weg(2), Kathleen M. Grant(2)