Subimal Chatterjee

Binghamton University — United States

Decision Sciences · Social Sciences

19h-index2.3kcitations77works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Decision-Making and Behavioral Economics(21), Consumer Market Behavior and Pricing(19), Consumer Behavior in Brand Consumption and Identification(13), Economic and Environmental Valuation(9), Experimental Behavioral Economics Studies(8)

Publications77 total

The Effect of <scp>AI</scp> Companions' Expressed Positive Affect on Consumer Engagement Intentions: The Moderating Role of Consumer Loneliness
Journal of Consumer Behaviour·2026
Trying but failing: the role of time and money in enhancing self-determination, increasing goal persistence, and reducing unhappiness
Journal of Consumer Marketing·2025
CSR-authenticity and conciliation after service failure: the role of apology and compensation
Journal of Consumer Marketing·2023· 9 cited
Sincere or exciting? Brand personality and argument quality on brand attitude
Journal of Consumer Behaviour·2022· 5 cited
Suspecting service overprovisions: how market signals help restore personal control and reduce decision deferrals
Journal of Consumer Marketing·2021· 5 cited
To forgive or retaliate? How regulatory fit affects emotional reactions and repurchase decisions following product failures
Journal of Consumer Marketing·2021· 15 citedOpen Access
Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials
Journal of Business Research·2020· 29 cited
To short or not to short? Improving morality judgments of short trades and short traders
Journal of Business Research·2020· 2 cited
Surprise rewards and brand evaluations: The role of intrinsic motivation and reward format
Journal of Business Research·2020· 17 cited
Reacting to the scope of a data breach: The differential role of fear and anger
Journal of Business Research·2019· 48 cited
Valuing bets and hedges
Judgment and Decision Making·2018· 1 citedOpen Access
Believing in and Reacting to Rumors: the Role of Congruity and Nature of Existing Predisposition
ACR North American Advances·2018
K4. Movie Reviews and Their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
ACR North American Advances·2018
The secret behind the success of the new ‘Star Wars’ films
2017
2-M: Distancing From the Envied Person: How Envy, Personal Distance and Framing Brand Availability Affects Brand Evaluations
ACR North American Advances·2017· 1 cited
19-D: Studying Bets and Hedges in Simple Lotteries
ACR North American Advances·2017
2-Z: When Not to Surprise? the Role of Rewards and Communal Mindset on Perceptions of Brand Value
ACR North American Advances·2017
Collective decision making, leadership, and collective intelligence: Tests with agent-based simulations and a Field study
The Leadership Quarterly·2016· 98 cited
Tradeoff between time and money: The asymmetric consideration of opportunity costs
Journal of Business Research·2015· 16 cited
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Journal of Marketing·2015· 29 cited
page 1 of 4Next →

Frequent Co-authors

Timothy B. Heath(22), Suman Basuroy(6), Junhong Min(5), Rajat Roy(4), Debi Prasad Mishra(4), Sandra Milberg(3), Michael McCarthy(3), Ashwin Malshe(3), Gizem Atav(3), Karen Russo France(2), Gangseog Ryu(2), Gary J. Gaeth(2), Manoj K. Agarwal(2), M. Deniz Dalman(2), Sirajul A. Shibly(2), Dipankar Rai(2), Satadruta Mookherjee(2), Devon DelVecchio(2), Michael McCarthy(2), S. Abraham Ravid(1)