University of Botswana — BW
Business, Management and Accounting · Social Sciences
10h-index739citations18works2.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Decision-Making and Behavioral Economics(3), Consumer Attitudes and Food Labeling(3), Neural and Behavioral Psychology Studies(2), Financial Markets and Investment Strategies(2)
Publications18 total
South African Journal of Animal Science·2024· 2 citedOpen Access
Journal of Public Policy & Marketing·2009· 18 cited
Marketing Letters·2009· 4 cited
Journal of Consumer Affairs·2009· 13 cited
Journal of Public Policy & Marketing·2006· 10 cited
Journal of Consumer Affairs·2005· 51 cited
Journal of Public Policy & Marketing·2003· 15 cited
Journal of Public Policy & Marketing·2003
Journal of Product & Brand Management·2001· 37 cited
Journal of Business and Psychology·2001· 83 cited
Journal of Marketing Education·2000· 158 cited
HAL (Le Centre pour la Communication Scientifique Directe)·2000
Journal of Behavioral Decision Making·2000· 104 cited
Journal of Hospital Marketing·1998· 3 cited
Journal of Current Issues & Research in Advertising·1997· 8 cited
Journal of Consumer Research·1995· 216 cited
Knowledge, technology & policy/Knowledge in society/Knowledge, technology, & policy·1990
Journal of Insect Physiology·1979· 17 cited
Frequent Co-authors
Paula Fitzgerald Bone(8), Timothy B. Heath(3), Subimal Chatterjee(3), Thomas G. Ponzurick(3), Cyril M. Logar(3), Sandra Milberg(2), John Randolph Spears(1), C Judson(1), Kathryn J. Aikin(1), Richard A. Riley(1), C. Whan Park(1), Phetogo Ineeleng Monau(1), U. Moreri(1), Esau Emmanuel Waugh(1), Christine Moorman(1), Brian Uzzi(1)