Timothy B. Heath

University of South Florida — United States

Business, Management and Accounting · Social Sciences

20h-index1.6kcitations75works0.32yr avg
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Research Topics

Consumer Market Behavior and Pricing(22), Consumer Behavior in Brand Consumption and Identification(21), Decision-Making and Behavioral Economics(20), Economic and Environmental Valuation(11), Wine Industry and Tourism(8)

Publications75 total

When less confident forecasts signal more expertise
Organizational Behavior and Human Decision Processes·2025
Visual contrast to reduce crowding and increase shopping intentions in product displays
Journal of Consumer Marketing·2025
The effects of footstep sounds on impression formation and persuasion
Journal of Retailing and Consumer Services·2024· 1 cited
The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal
Management Science·2020· 3 cited
Theory and Method in the Study of Ad and Brand Attitudes: Toward a Systemic Model
Psychology Press eBooks·2019· 7 cited
Price competition, attraction effects, and line–extension effects: What are their hidden returns?
2018
When signal swamps substance: the effects of multi-unit discount’s positive and negative cues on sales
Journal of Product & Brand Management·2017· 8 cited
Tradeoff between time and money: The asymmetric consideration of opportunity costs
Journal of Business Research·2015· 16 cited
You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility
International Journal of Research in Marketing·2015· 95 cited
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Journal of Marketing·2015· 29 cited
How consumers value transactions that entail using windfall money to offset missed price discounts
European Journal of Marketing·2014· 4 cited
Prosocial Co-Creation: How Cause-Related Marketing With Choice Strengthens Consumer-Brand Relationships
ACR North American Advances·2014
Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm
GfK Marketing Intelligence Review·2013Open Access
Unavailable Cake on the Menu: How Phantom Compromise Alternatives Alter Indulgence Tendencie
PsycEXTRA Dataset·2013
Unavailable Cake on the Menu: How Phantom Compromise Alternatives Alter Indulgence Tendencies
2013
Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership
Journal of Business Research·2012· 42 cited
AMA : Journal of Marketingから : 論文抄訳 ブランドを上方・下方へ拡張する際の非対称な影響
マーケティングジャーナル·2012
Forecasting in marketing
Medical Entomology and Zoology·2012
The Asymmetric Effects of Extending Brands to Lower and Higher Quality
RePEc: Research Papers in Economics·2011
The Asymmetric Effects of Extending Brands to Lower and Higher Quality
Journal of Marketing·2011· 89 cited
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Frequent Co-authors

Subimal Chatterjee(24), Michael McCarthy(9), Devon DelVecchio(6), Sandra Milberg(5), Gary J. Gaeth(4), David L. Mothersbaugh(4), Gangseog Ryu(3), Suman Basuroy(3), Ashwin Malshe(3), Karen Russo France(2), Junhong Min(2), Debi Prasad Mishra(2), Zhihao Yu(2), Alexander J. Kull(1), Richard G. Netemeyer(1), Peter M. Bentler(1), Richard P. Bagozzi(1), Robert Cudeck(1), Joseph A. Cote(1), Donald R. Lehmann(1)