University of San Diego — United States
Business, Management and Accounting · Social Sciences
5h-index418citations13works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(6), Customer Service Quality and Loyalty(5), Digital Marketing and Social Media(5), Corporate Social Responsibility Reporting(2), Environmental Sustainability in Business(2)
Publications13 total
Psychology and Marketing·2022· 6 citedOpen Access
Journal of Business Research·2021· 190 cited
Journal of Business Ethics·2019· 9 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2017Open Access
Journal of Business Research·2016· 115 cited
Digital Commons - University of South Florida (University of South Florida)·2016· 1 citedOpen Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
International Journal of Research in Marketing·2015· 95 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 2 cited
The Asymmetric Effects of Communicating Experiential Brand Benefits
ACR North American Advances·2014
Prosocial Co-Creation: How Cause-Related Marketing With Choice Strengthens Consumer-Brand Relationships
ACR North American Advances·2014
Collector-Brand Relationships: Consumer Engagement Via Disney Pin Collecting
ACR North American Advances·2013
Frequent Co-authors
Jeannette A. Mena(2), Timothy B. Heath(2), Marisabel Romero(1), Lisa Monahan(1), Daniel Korschun(1), Ruby Saine(1), Ali Besharat(1), Sajeev Varki(1), Alison Sanchez(1), Marisabel Romero(1), Barbara A. Lafferty(1)