C. Whan Park

Business, Management and Accounting · Social Sciences

2h-index10citations3works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(2), Digital Marketing and Social Media(2), Behavioral Health and Interventions(1), Media Influence and Health(1), Psychosocial Factors Impacting Youth(1)

Publications3 total

A Study on the Application of Psychological Health Measures for Prisoners of Accommodation Support as a Prediction Tool for Recidivism
The korean Association of Police Science Review·2020
The Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness
Journal of Current Issues & Research in Advertising·1997· 8 cited
The Level and Nature of Product Knowledge and Ad Format Strategies
Current Issues and Research in Advertising·1991· 2 cited

Frequent Co-authors

Karen Russo France(1), V. Parker Lessig(1), Dongyup Lee(1), JUNGSIK GONG(1)