University of South Carolina Upstate — United States
Business, Management and Accounting · Social Sciences
3h-index25citations6works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(4), Innovation and Knowledge Management(1), Entrepreneurship Studies and Influences(1), Digital Marketing and Social Media(1), Experimental Behavioral Economics Studies(1)
Publications6 total
Journal of Consumer Marketing·2021· 5 cited
Journal of Business Research·2020· 17 cited
Journal of Organizational Psychology·2019· 3 citedOpen Access
8K Villains Are Lonely Too! How Loneliness Influence Consumers’ Preference For Superhero and Supervillain Products
ACR North American Advances·2019
M10. I Need a Hero: How Loneliness Interacts With the Symbolic Meaning of Products to Affect Consumer Attitude
ACR North American Advances·2018
2-Z: When Not to Surprise? the Role of Rewards and Communal Mindset on Perceptions of Brand Value
ACR North American Advances·2017
Frequent Co-authors
Subimal Chatterjee(3), Jinfeng Jiao(2), Debi Prasad Mishra(1), Jennifer J. Lee(1)