Rajat Roy

Bond University — Australia

Business, Management and Accounting · Social Sciences

21h-index1.8kcitations85works3.12yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(37), Behavioral Health and Interventions(21), Digital Marketing and Social Media(16), Customer Service Quality and Loyalty(14), Consumer Retail Behavior Studies(11)

Publications84 total

How self-construal and ad appeal shape the evaluation of sustainable luxury products: the interplay of self, pride, and gratitude
Marketing Intelligence & Planning·2025Open Access
Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments
European Journal of Marketing·2025Open Access
Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing
Marketing Intelligence & Planning·2025Open Access
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia
European Journal of Marketing·2025· 2 citedOpen Access
The role of materialism and social judgment in human-chatbot service interactions
Journal of Services Marketing·2025· 3 citedOpen Access
The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing
Journal of Business Research·2024
Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy
Journal of Business Research·2024· 13 citedOpen Access
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making
European Journal of Marketing·2024· 7 cited
How Envy Encourages Beliefs in Unethical Consumer Behaviour: The Role of Religiosity and Moral Awareness
Journal of Business Ethics·2023· 5 cited
Mercedes-Benz’s legal win over car dealers could transform the way new cars are sold in Australia
2023
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
European Journal of Marketing·2023· 12 cited
Communication in the Time of Uncertainty and Misinformation
Journal of Creative Communications·2023· 2 citedOpen Access
The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation
Journal of Business Research·2023· 12 citedOpen Access
Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment
Journal of Marketing for HIGHER EDUCATION·2022· 4 citedOpen Access
Australia has committed $1.6 billion to help research projects become commercialised. Here’s what the money will do
2022
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Journal of Product & Brand Management·2022· 48 citedOpen Access
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Journal of Business Research·2021· 18 citedOpen Access
The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments
Journal of Business Research·2021· 18 citedOpen Access
The Sudden Visibility of Sangram Tudu
2021· 1 cited
To forgive or retaliate? How regulatory fit affects emotional reactions and repurchase decisions following product failures
Journal of Consumer Marketing·2021· 15 citedOpen Access
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Frequent Co-authors

Fazlul K. Rabbanee(14), Piyush Sharma(11), Vik Naidoo(8), Ian Phau(4), Subimal Chatterjee(4), Gopal Das(4), Sanjit Kumar Roy(3), Mark T. Spence(3), Geoffrey N. Soutar(2), Ricky Y. K. Chan(2), Taku Togawa(2), Hiroaki Ishii(2), Wai Jin Lee(2), G. M. W. Fürst(2), M.S. Balaji(1), Walfried M. Lassar(1), Sharon Ng(1), R. Chau(1), Fayrene Chieng(1), Russel PJ Kingshott(1)