Wai Jin Lee

University of Wollongong — Australia

Business, Management and Accounting · Social Sciences

11h-index430citations12works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(8), Environmental Sustainability in Business(3), Fashion and Cultural Textiles(3), Customer Service Quality and Loyalty(2), Digital Marketing and Social Media(2)

Publications12 total

Data Breaches: Fight AI with AI
California Management Review·2025
When and why does competitive psychological climate affect employee engagement and burnout?
Journal of Vocational Behavior·2022· 40 cited
Towards an environmentally sustainable rental housing sector
Housing Studies·2020· 18 cited
How and when does the brand orientation-market orientation nexus matter?
Journal of Business and Industrial Marketing·2019· 17 cited
How do materialists choose prominent brands in emerging markets?
Journal of Retailing and Consumer Services·2017· 32 cited
Unpacking brand management superiority
European Journal of Marketing·2017· 47 cited
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability
Journal of Service Theory and Practice·2017· 83 cited
Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region
Journal of Retailing and Consumer Services·2016· 33 cited
Why doesn’t our branding pay off: optimising the effects of branding through innovation
European Journal of Marketing·2016· 31 cited
Can Islam and status consumption live together in the house of fashion clothing?
Journal of Fashion Marketing and Management·2013· 87 cited
“Bonds” or “Calvin Klein” Down‐under
Journal of Fashion Marketing and Management·2013· 25 cited
Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear
Journal of International Consumer Marketing·2012· 17 cited

Frequent Co-authors

Phyra Sok(5), Aron O’Cass(4), Ian Phau(3), Vida Siahtiri(2), Rajat Roy(2), Lan Snell(1), Keo Mony Sok(1), Sonariddh Mao(1), Isaac Cheah(1), Min Teah(1), Basem Abou Elenein(1), Troy Heffernan(1), Emma Heffernan(1), Nina Reynolds(1), Paul Cooper(1), Mohammad Rajib Uddin(1), Shahriar Akter(1), Shlomo Y. Tarba(1)