M.S. Balaji

Alagappa University — India

Social Sciences · Social Sciences

44h-index7.0kcitations142works6.62yr avg
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Research Topics

Digital Marketing and Social Media(58), Customer Service Quality and Loyalty(44), Consumer Behavior in Brand Consumption and Identification(29), Technology Adoption and User Behaviour(25), Environmental Sustainability in Business(22)

Publications142 total

Barriers to transparency and information sharing in manufacturer–distributor relationships: an Indian FMCG context
International Journal of Retail & Distribution Management·2025
What frustrates students most? Service failures in higher education
Asian Education and Development Studies·2025
Understanding service sabotage in employee-robot collaboration: The role of mind perception and collective psychological ownership
International Journal of Hospitality Management·2025· 1 citedOpen Access
Hospitality service agents’ roles in shaping psychological ownership
International Journal of Hospitality Management·2025· 1 citedOpen Access
A meta-analysis on consumer ethical decision-making in P2P accommodations: Role of social, economic, and environmental benefits
International Journal of Hospitality Management·2025
IP As Strategy: A Study on How Intellectual Property Affects The Financial Outcomes in Indian Higher Educational Institutions
International Journal of Accounting and Economics Studies·2025Open Access
From interaction rituals to mental restoration: The role of psychological ownership in synchronous technology-mediated tourism
Tourism Management·2025· 10 cited
Impact of color hues on arousal, concentration, and visual attention in digital platforms
Journal Of Vacation Marketing·2025· 4 cited
Real time stress monitoring system for workers using IOT and Machine Learning
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT·2025Open Access
In diversity lies opportunity: complementary product recommendations, message framing and cross-selling
Internet Research·2025· 1 cited
Robots in service: how robot capabilities and personalities drive customer value co-creation and satisfaction
International Journal of Contemporary Hospitality Management·2025· 24 cited
Analysis of Iliotibial Band Among Unilateral Osteoarthritis Knee with Myofascial Release and PNF Stretching using Kemtai (AI)
Advances in computer science research·2025
Comparison of Neurodynamic Sliding Versus Bowen Technique for Hamstring Tightness Among College Students Using Kemtai (AI)
Advances in computer science research·2025
Introduction: Future of Business in Asia
2025
Role of ChatGPT in Selection and Recruitment Process: A Digital Transformation
2024
Eye movements in binary food choice context: assessing the complexity of restaurant menus on virtue vs. vice foods
Tourism Recreation Research·2024· 3 cited
Progress in research on tourists with mental disorders: A critical review and the way forward
Tourism Management·2024· 6 citedOpen Access
Game On: Enhancing Customer Engagement Through Influencers’ Gamified Messages
Journal of Travel Research·2024· 5 cited
Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment
European Journal of Marketing·2024· 9 cited
Green skepticism: review and research agenda
Marketing Intelligence & Planning·2024· 22 cited
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Frequent Co-authors

Sanjit Kumar Roy(11), Yangyang Jiang(11), Subhash Jha(9), Kok Wei Khong(4), Payal S. Kapoor(4), Alain Yee‐Loong Chong(3), Saalem Sadeque(2), Bang Nguyen(2), Ali Quazi(2), Zach W. Y. Lee(2), Tommy K. H. Chan(2), Aditi Sarkar Sengupta(2), Balaji Krishnan(2), Charles Jebarajakirthy(2), Sujana Adapa(2), Syed Muhammad Fazal‐e‐Hasan(2), Gary Mortimer(2), Geoffrey N. Soutar(2), Walfried M. Lassar(2), Abhilash Ponnam(2)