Payal S. Kapoor

Management Development Institute — India

Social Sciences · Social Sciences

10h-index644citations25works2.62yr avg
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Research Topics

Digital Marketing and Social Media(17), Technology Adoption and User Behaviour(6), Consumer Behavior in Brand Consumption and Identification(5), Environmental Sustainability in Business(4), Misinformation and Its Impacts(4)

Publications25 total

Communicating Climate Action in Tourism: Emotional Responses and Their Impact on Tourist Behaviors
Tourism Analysis·2026
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value
International Journal of Consumer Studies·2024· 5 cited
Game On: Enhancing Customer Engagement Through Influencers’ Gamified Messages
Journal of Travel Research·2024· 5 cited
Closing the Gap: Addressing Challenges in Telemedicine Acceptance and User Experience
National Journal of Community Medicine·2024Open Access
Those ‘funny’ internet memes: a study of misinformation retransmission and vaccine hesitancy
Behaviour and Information Technology·2024· 3 cited
Changing the traveller’s behaviour using sustainability communication: effects of message appeal and message authorship
Edward Elgar Publishing eBooks·2023
Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association
Journal of Promotion Management·2022· 22 cited
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
European Journal of Marketing·2022· 116 cited
Study of Consumer Brand Following Intention on Instagram
IGI Global eBooks·2022· 2 cited
Role of Workplace Spirituality, Empathic Concern and Organizational Politics in Employee Wellbeing: A Study on Police Personnel
Frontiers in Psychology·2022· 18 citedOpen Access
Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels
Journal of Travel Research·2021· 151 citedOpen Access
Message sharing and verification behaviour on social media during the COVID-19 pandemic: a study in the context of India and the USA
Online Information Review·2021· 36 cited
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising
Journal of Social Marketing·2021· 12 cited
Study of Consumer Brand Following Intention on Instagram
International Journal of Online Marketing·2021· 8 cited
Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits
Journal of Retailing and Consumer Services·2021· 85 cited
Author response for "Message sharing and verification behaviour on social media during the COVID-19 pandemic: a study in the context of India and the USA"
2021
Effectiveness of sustainability communication on social media: role of message appeal and message source
International Journal of Contemporary Hospitality Management·2021· 118 cited
Facebook eWOM
IGI Global eBooks·2021
eWOM via social networking site: source versus message credibility
International Journal of Internet Marketing and Advertising·2020· 20 cited
Facebook eWOM
International Journal of Online Marketing·2019· 3 cited
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Frequent Co-authors

M.S. Balaji(6), Ashish Sadh(6), K.R. Jayasimha(5), Srinivas Gunta(5), Yangyang Jiang(4), Moutusy Maity(2), Anumegha Sharma(2), Simran Kaur Madan(2), Charles Jebarajakirthy(1), Nikunj Kumar Jain(1), Abhinav Tagore(1), Sahil Dua(1), Shreshtha Yadav(1), Trayambak Tiwari(1), Anil Kumar Yadav(1), Neha Dubey(1), Lalit Kumar Mishra(1), Anju Lata Singh(1), Vanshita Singhal(1), Mohita Maggon(1)