Aditi Sarkar Sengupta

Technical University of Munich — Germany

Business, Management and Accounting · Social Sciences

8h-index430citations9works10.02yr avg
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Research Topics

Customer Service Quality and Loyalty(6), Consumer Behavior in Brand Consumption and Identification(4), Digital Marketing and Social Media(4), Consumer Retail Behavior Studies(4), Technology Adoption and User Behaviour(2)

Publications9 total

Misery loves company: evaluation of negative e-WOM effects at the post-service recovery stage
Journal of Service Theory and Practice·2024· 10 cited
Heterogenous internationalization processes of emerging economy MNEs: A review and research agenda
Journal of International Management·2023· 8 cited
Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
Journal of Business Research·2018· 83 cited
User Acceptance of IoT Applications in Retail Industry
IGI Global eBooks·2018· 11 cited
Impact of other customers on service quality evaluation and revisit intention in hospitality services
International Journal of Culture Tourism and Hospitality Research·2017· 10 cited
Impact of other customers in high and low involvement services
Journal of Indian Business Research·2017· 6 cited
User Acceptance of IoT Applications in Retail Industry
Advances in e-business research series·2017· 13 cited
Interactive effects of personal and organizational resources on frontline bank employees’ job outcomes
International Journal of Bank Marketing·2015· 25 cited
How customers cope with service failure? A study of brand reputation and customer satisfaction
Journal of Business Research·2014· 264 cited

Frequent Co-authors

M.S. Balaji(4), Balaji Krishnan(2), Sanjit Kumar Roy(2), Alain Yee‐Loong Chong(2), S. Sreejesh(2), Subhash Jha(1), Uğur Yavaş(1), Emin Babakus(1), Marla Royne Stafford(1), Alexa K. Fox(1), Ingo Kleindienst(1), Thomas Hutzschenreuter(1)