Francisca Sinn

Adolfo Ibáñez University — Chile

Business, Management and Accounting · Social Sciences

6h-index257citations10works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Consumer Market Behavior and Pricing(3), Wine Industry and Tourism(3), Customer Service Quality and Loyalty(2), Decision-Making and Behavioral Economics(2)

Publications10 total

When Does S(he) Plan to Retire? Antecedents of Retirement Age In Family Businesses
European Journal of Family Business·2023· 2 citedOpen Access
Building Strategic Capabilities in Chilean Companies
Cambridge University Press eBooks·2020· 1 cited
Synthesis of attraction effect research
European Journal of Marketing·2014· 34 cited
Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success
Journal of Marketing Management·2013· 16 cited
Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?
Journal of Business Research·2013· 17 cited
VTR: Innovating to fulfill the Promise
2012
Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?
Journal of Consumer Research·2010· 80 citedOpen Access
Vulnerability of global brands to negative feedback effects
Journal of Business Research·2007· 47 cited
Compromising the compromise effect: Brands matter
Marketing Letters·2007· 60 cited
Context Effects on Consumer Choice: Do Brands Matter?
ACR Latin American Advances·2006

Frequent Co-authors

Sandra Milberg(7), Ronald C. Goodstein(3), Leonardo D. Epstein(3), Paulina Celedon(2), Mónica Silva(1), Andres Cúneo(1), Luis Diaz-Matajira(1), Fernando Sándoval‐Arzaga(1), James Davis(1), Santiago Mingo(1), Maria José Pooley(1), S. E. Alvarez Reyes(1), Orieta Zelaya(1)