Springfield College — United States
Business, Management and Accounting · Social Sciences
5h-index1.3kcitations6works0.02yr avg
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Research Topics
Customer Service Quality and Loyalty(3), Consumer Retail Behavior Studies(3), Consumer Behavior in Brand Consumption and Identification(2), Teacher Education and Leadership Studies(1), Technology Adoption and User Behaviour(1)
Publications6 total
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Journal of Services Marketing·2004· 560 cited
Journal of Business Research·2003· 440 cited
Psychological Reports·1998· 203 cited
Psychological Reports·1998· 74 cited
Assessing the Validity of Market Segments Using Conjoint Analysis
Journal of managerial issues·1997· 9 cited
Frequent Co-authors
Sharon E. Beatty(3), Michael A. Jones(3), Kristy E. Reynolds(1), Giles D’Souza(1)