Alexander Buoye

Business, Management and Accounting · Social Sciences

13h-index960citations52works7.72yr avg
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Research Topics

Customer Service Quality and Loyalty(29), Consumer Retail Behavior Studies(17), Consumer Behavior in Brand Consumption and Identification(13), Digital Marketing and Social Media(9), Consumer Market Behavior and Pricing(4)

Publications52 total

Return on Innovation
2026
The 4Ps Marketing Strategy as a Driver of Dynamic Capabilities: Path to Consumer/Voter Satisfaction
Review of Marketing Science·2024· 2 cited
RAISE: leveraging responsible AI for service excellence
Journal of service management·2024· 21 cited
Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-Level, Longitudinal, Cross-Industry Examination
Journal of Service Research·2023· 8 citedOpen Access
Enhanced review facilitation service for C2C support: machine learning approaches
Journal of Services Marketing·2023· 5 cited
Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction
Journal of Creating Value·2022· 5 cited
Capitalizing on the Extra Curriculum: Participation, Peer Influence, and Academic Achievement
Figshare·2022· 7 citedOpen Access
Environmental, Social and Governance (ESG) metrics do not serve services customers: a missing link between sustainability metrics and customer perceptions of social innovation
Journal of service management·2022· 49 citedOpen Access
What Drives Share of Streaming Video? The Launch of HBO Max
WORLD SCIENTIFIC (US) eBooks·2021· 1 cited
The practitioners’ path to customer loyalty: Memorable experiences or frictionless experiences?
Journal of Retailing and Consumer Services·2020· 45 cited
Parents' burdens of service for children with ASD – implications for service providers
Journal of service management·2020· 15 citedOpen Access
Intellectual property extensions in entertainment services: Marvel and DC comics
Journal of Services Marketing·2020· 8 cited
Some Foundational Factors for Promoting Human Flourishing
Humanistic Management Journal·2019· 7 citedOpen Access
Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders
Journal of service management·2019· 35 citedOpen Access
WAR: What Else Is It Good For? A Comparison of Maximum Difference Scaling, Adaptive Choice-based Conjoint, Constant Sum Scaling and Wallet Allocation Rule Utilities
Journal of Creating Value·2018· 2 cited
The Emotional Engagement Paradox
2017· 4 cited
The interplay of customer experience and commitment
Journal of Services Marketing·2017· 150 citedOpen Access
Linking satisfaction to credit card decisions: an application of the Wallet Allocation Rule
International Journal of Bank Marketing·2017· 8 cited
Is share of wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy
Journal of service management·2016· 10 cited
An examination of relative satisfaction and share of wallet: investigating the impact of country and customer characteristics
Journal of Service Theory and Practice·2016· 13 cited
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Frequent Co-authors

Lerzan Aksoy(36), Timothy L. Keiningham(34), Luke Williams(17), Bart Larivière(11), Joan Ball(5), Arne De Keyser(4), Bruce Cooil(3), Edward C. Malthouse(3), TL Keiningham(3), Pelin Aksoy(2), Сунил Гупта(2), Jay Kandampully(2), Gina Serignese Woodall(2), Daniel J. Myers(2), Laura A. Williams(2), I Wilson(2), Sabine Benoit(1), Helen Bruce(1), Julija Dzenkovska(1), Linda Nasr(1)