Business, Management and Accounting · Social Sciences
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Research Topics
Customer Service Quality and Loyalty(70), Consumer Retail Behavior Studies(30), Consumer Market Behavior and Pricing(16), Consumer Behavior in Brand Consumption and Identification(14), Technology Adoption and User Behaviour(11)
Publications140 total
Frequent Co-authors
Eugene W. Anderson(9), Sunil Mithas(7), Forrest V. Morgeson(6), David F. Larcker(5), Michael D. Johnson(5), Mayuram S. Krishnan(4), William T. Robinson(4), Robert A. Westbrook(4), Birger Wernerfelt(3), G. Tomas M. Hult(3), Donald R. Lehmann(2), Jaesung Cha(2), Barbara Everitt Bryant(2), Fred L. Bookstein(2), Roland T. Rust(2), Neil A. Morgan(2), Sanal K. Mazvancheryl(1), Michael D. Johnson(1), Mary W. Sullivan(1), Marnik G. Dekimpe(1)