Neil A. Morgan

University of Wisconsin System — United States

Business, Management and Accounting · Social Sciences

48h-index15.2kcitations159works2.32yr avg
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Research Topics

Customer Service Quality and Loyalty(39), Innovation and Knowledge Management(27), Consumer Behavior in Brand Consumption and Identification(14), Management and Marketing Education(14), Quality and Supply Management(13)

Publications159 total

New Employment Laws are coming
BDJ In Practice·2025
Chief marketing officer role design
Journal of the Academy of Marketing Science·2025· 1 citedOpen Access
Marketing strategy implementation: Why is it so hard?
Journal of Business Research·2025· 5 cited
Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions
Journal of Service Research·2024· 1 cited
Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future
Journal of Marketing Management·2024· 7 cited
A Commentary on “Chief Marketing Officers’ Discretion and Firms’ Internationalization: An Empirical Investigation”
JIBS special collections·2024
Marketing capabilities for B2B firms
Edward Elgar Publishing eBooks·2022· 7 cited
Marketing performance assessment and accountability: Process and outcomes
International Journal of Research in Marketing·2021· 39 cited
Threshold Concepts in TESOL: A Thematic Analysis of Disciplinary Guiding Principles
2021
Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?
UNC Libraries·2021Open Access
Examining Why and When Market Share Drives Firm Profit
Journal of Marketing·2021· 82 cited
Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research
Journal of Marketing·2020· 6 cited
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities
Journal of Marketing Research·2020· 46 citedOpen Access
Accounting for Intangible Assets
2020· 23 cited
Upper echelons research in marketing
Journal of the Academy of Marketing Science·2020· 67 cited
Outside-in marketing: Renaissance and future
Industrial Marketing Management·2020· 22 cited
Researching marketing capabilities: reflections from academia
AMS Review·2019· 30 cited
Market-oriented culture and customer feedback processes
Edward Elgar Publishing eBooks·2019· 5 cited
The impact of unprofitable customer management strategies on shareholder value
Journal of the Academy of Marketing Science·2019· 27 cited
Reflections on Publishing in the <i>Journal of Marketing</i>
Journal of Marketing·2018· 12 citedOpen Access
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Frequent Co-authors

Nigel F. Piercy(11), Lopo L. Rego(10), Douglas W. Vorhies(8), Constantine S. Katsikeas(7), Anna Kaleka(4), Hui Feng(4), G. Tomas M. Hult(3), Kimberly A. Whitler(3), David W. Cravens(3), Leonidas C. Leonidou(2), Claes Fornell(2), Richard A. Gooner(2), Abhi Bhattacharya(2), Charlotte H. Mason(1), Constantinos N. Leonidou(1), Rebecca J. Slotegraaf(1), Matthew T. Billett(1), Simos Chari(1), Shaoming Zou(1), Bruce H. Clark(1)