Douglas W. Vorhies

University of Mississippi — United States

Business, Management and Accounting · Social Sciences

19h-index7.3kcitations39works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(15), Innovation and Knowledge Management(14), Consumer Behavior in Brand Consumption and Identification(9), Intellectual Capital and Performance Analysis(6), Technology Adoption and User Behaviour(5)

Publications39 total

An integrated model of retail brand equity: the role of consumer shopping experience and shopping value
Journal of Brand Management·2023· 7 cited
The effects of dual branding rumors on consumers’ national and store brand evaluations
The Journal of Marketing Theory and Practice·2022· 3 cited
Market-oriented culture and customer feedback processes
Edward Elgar Publishing eBooks·2019· 5 cited
Development of the medication adherence estimation and differentiation scale (MEDS)
Current Medical Research and Opinion·2018· 15 cited
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
Journal of the Academy of Marketing Science·2018· 33 cited
The Business Performance Outcomes of Market Orientation Culture and Behaviors
2018· 38 cited
The Effect of Advertising Concentration on Retailers’ Market and Financial Performance: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Performing Under Pressure: Winning Customers Through Improvisation in Team Selling
Journal of Relationship Marketing·2017· 13 cited
The Influence of Dual Branding Information on Consumer Evaluations
Journal of Marketing Development and Competitiveness·2017· 2 cited
Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
How Knowledge Management Capabilities Help Leverage Knowledge Resources and Strategic Orientation for New Product Advantages in B-to-B High-Technology Firms
Journal of Business-to-Business Marketing·2016· 26 cited
Perceived Attribute Importance in China: An Empirical Investigation of Consumption-Oriented Personal Values
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 2 cited
Development of a Multi-Attribute Scale for Assessing Marketing Effectiveness
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
A Comparison of Perceived Trust in the Buyer-Seller Dyad for Goods and Services
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
Erratum to: Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Journal of the Academy of Marketing Science·2014· 2 citedOpen Access
Marketing Strategy, Capabilities, and Performance: An Organizational Learning-Based View
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Enhancing Consumers' Affection for a Brand Using Product Design
Journal of Product Innovation Management·2014· 86 cited
Methods in Sales Research: A Psychometric Evaluation of the ADAPTS Scale: A Critique and Recommendations
Journal of Personal Selling and Sales Management·2013· 18 cited
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Journal of the Academy of Marketing Science·2011· 498 cited
Relationship quality in the pharmaceutical industry: An empirical analysis
Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing·2011· 16 cited
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Frequent Co-authors

Neil A. Morgan(12), Victoria D. Bush(5), Linda Orr(4), C. P. Rao(4), John P. Bentley(4), Stacie F. Waites(3), Robert Moore(3), Melissa Moore(3), Constantine S. Katsikeas(2), Michael Harker(2), Larry Yarbrough(2), James M. Comer(2), Ronald B. Marks(2), Gordon J. Badovick(2), Allyn White(2), Charlotte H. Mason(1), Rebecca J. Slotegraaf(1), Robert E. Morgan(1), Chad W. Autry(1), Shaoming Zou(1)