C. P. Rao

Business, Management and Accounting · Social Sciences

28h-index4.6kcitations145works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(22), Ethics in Business and Education(18), Global trade and economics(16), International Business and FDI(16), Psychology of Moral and Emotional Judgment(15)

Publications145 total

Dynamic Context-oriented Decomposition for Task-aware Low-rank Adaptation with Less Forgetting and Faster Convergence
arXiv (Cornell University)·2025Open Access
Central Bank Digital Currency (CBDC) 3.0: Quantum Ledger-Based Multi-Currency Smart Exchange System
2025
Blockchain-Based Smart Contracts for Enhancing Supply Chain Transparency
2024
Mealtime behaviors in typically developing children and children with autism spectrum disorder (ASD)
Annals of Physical and Rehabilitation Medicine·2018
Higher Education Institutional Buyers’ Perceptual Profiles of Vendor Attributes for Standard and Special Products
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The Proper Role of Marketing in the Development of an African Country
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The Relationship Between Changes in Importance of Store Attributes and Employment Status of Female Heads of Household: An Empirical Investigation
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Service Provider and Receiver Perceptual Gap Analysis For Effective Dental Specialist Services Marketing
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Some Critical Distribution Problems in Services Marketing
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Adaptive Shopping Behavior and Employment Status of Women: An Empirical Investigation
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
11.3 International Trade, Joint Ventures and Related Strategies: Issues in Joint Ventures
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
A Review and Reassessment of the IPLC Concept
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
14.2 Contemporary Issues in Asian/Pacific Markets
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Global Marketing Opportunities in Services for Third World Business
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Cultural Dimensions of Switching Behavior in Buyer-Seller Relationships
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Toward Marketing Education Professionalism in Business: Needs and Segments of Real Estate Professionals
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Appropriate Theory Borrowing in Strategic Marketing: Product Life Versus Product Evolutionary Cycles
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Firm Internationalization: A Comparison of Current Models
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Industrial Buyer ‘Choice Criteria’ Under Diverse Industrial Settings
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Perceived Attribute Importance in China: An Empirical Investigation of Consumption-Oriented Personal Values
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 2 cited
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Frequent Co-authors

Anusorn Singhapakdi(10), Scott J. Vitell(5), M. Krishna Erramilli(4), Kiran Karande(4), G. E. Kiser(4), Kumar C. Rallapalli(3), Stephen W. McDaniel(3), Swinder Janda(3), Janet K. Mullin Marta(2), Ralph Jackson(2), Mahesh N. Shankarmahesh(2), David L. Kurtz(2), S. R. Rao(2), Adel Al-Wugayan(2), Jerome Witt(2), Zhengyuan Wang(2), Douglas W. Vorhies(1), Michael Harker(1), John M. Hawes(1), Muris Čičić(1)