G. E. Kiser

Business, Management and Accounting · Social Sciences

8h-index323citations22works0.02yr avg
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Research Topics

Quality and Supply Management(6), Customer Service Quality and Loyalty(3), Sustainable Supply Chain Management(3), Public Procurement and Policy(3), Management and Organizational Studies(2)

Publications22 total

Higher Education Institutional Buyers’ Perceptual Profiles of Vendor Attributes for Standard and Special Products
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Factors Associated With Successful Hospital Marketing
Journal of Hospital Marketing·1987· 1 cited
Segmentation Bases of the Elderly Health Care Consumer
Health Marketing Quarterly·1984· 4 cited
Industrial Buyer Image of the Saleswoman
Journal of Marketing·1984· 68 cited
Industrial Buyer Image of the Saleswoman
Journal of Marketing·1984· 36 cited
Images of the Certified Purchasing Manager
Journal of Purchasing and Materials Management·1981
Supplier Evaluation Criteria for Special Products: Differences from Standard Products
RePEc: Research Papers in Economics·1981
Organization Buying: Supplier Evaluation Criteria for Standard Products
Vikalpa The Journal for Decision Makers·1981· 2 citedOpen Access
The Marketing of Legal Services
Journal of Marketing·1981· 40 cited
The Marketing of Legal Services
Journal of Marketing·1981· 31 cited
Educational Buyers' Perceptions of Vendor Attributes
Journal of Purchasing and Materials Management·1980· 55 cited
Use of the Product Life Cycle Concept in Development of Purchasing Strategies
Journal of Purchasing and Materials Management·1980· 1 cited
Attributes of Hospital Suppliers that Influence Hospital Buyers
Hospital Topics·1980
Important vendor factors in industrial and hospital organizations: A comparison
Industrial Marketing Management·1977· 9 cited
Use of the Product Life Cycle Concept in Development of Purchasing Strategies
Journal of Purchasing and Materials Management·1976· 6 cited
Elements of Purchasing Strategy
Journal of Purchasing and Materials Management·1976· 31 cited
Vendor attribute evaluations of “buying center” members other than purchasing executives
Industrial Marketing Management·1975· 27 cited
Perceptual Differences and Similarities of Vendor Attributes Between Purchasing and Non‐Purchasing Executives
Journal of Purchasing and Materials Management·1974· 8 cited
Clues to the design of a marketing mix
European Journal of Marketing·1974
Purchasing Agents Are Obsolete
Journal of Purchasing·1971· 1 cited
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Frequent Co-authors

C. P. Rao(8), David R. Rink(5), S. R. Rao(4), John E. Swan(3), Warren S. Martin(3), Donna K. Darden(2), William R. Darden(2), John Thanopoulos(1), Subhash C. Mehta(1), Rakesh Khurana(1), Hanisha Chhabra(1), David J. Good(1), Mehta Subhash C(1), Rao C P(1)