Swinder Janda

Kansas State University — United States

Business, Management and Accounting · Social Sciences

24h-index2.9kcitations54works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(27), Consumer Behavior in Brand Consumption and Identification(17), Digital Marketing and Social Media(13), Technology Adoption and User Behaviour(11), Consumer Retail Behavior Studies(9)

Publications54 total

Brand love and oppositional hate: the roles of identity, authenticity, and uniqueness
Journal of Consumer Marketing·2026
Customer orientation’s effect on outcomes: the moderating role of poor resource-demand fit and tip-based compensation
The Journal of Marketing Theory and Practice·2025
Reciprocity in upward product line extensions: A longitudinal study
Journal of Retailing and Consumer Services·2022· 8 cited
Perception carryover in cross-buying: the role of interpurchase time and product locus
Journal of Marketing Analytics·2022· 6 cited
Upward Product Line Extensions: The Longitudinal Interplay of Objective Service Performance, Overall Perceived Quality, and Purchase Amount
SSRN Electronic Journal·2022Open Access
Short or Long Study Abroad? Cultural Distance May Be the Key
Journal of international business education·2020
Effect of core and peripheral product line extensions on overall product line revenue
European Journal of Marketing·2020· 9 cited
Effect of Multiple Relationship Quality on New Product Adoption: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
Predicting Consumer Intentions to Purchase Energy-Efficient Products
Developments in marketing science: proceedings of the Academy of Marketing Science·2017· 14 cited
Segmenting students based on study abroad motivations, attitudes, and preferences
Journal of International Education in Business·2016· 19 cited
Effects of economic and social satisfaction on partner trust
European Journal of Marketing·2016· 30 cited
When Do Measured Attitudes Reflect Past Behavior?
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The Effect of Economic and Social Satisfaction on Partner Trust
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 3 cited
Understanding College Students’ Study Abroad Motivations and Preferences
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The Evolution of Expectations of and Attitudes Toward Online Travel Agencies Over Time
Journal of Travel & Tourism Marketing·2015· 11 cited
Identification and Aftermarket Personalization with Durable Goods
Psychology and Marketing·2015· 20 cited
Country-of-Origin and Brand Name Connotation: A Preliminary Conceptualization and Research Hypotheses
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
An Evaluation of Market Segments for Dental Care: A Determinant Attribute Approach
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
An Extended Conceptualization of Country-of-Origin Effects
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Exploring key antecedents of purchase intentions within different services
Journal of Services Marketing·2014· 32 citedOpen Access
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Frequent Co-authors

Hong‐Youl Ha(14), Philip J. Trocchia(7), C. P. Rao(5), Jaebeom Suh(4), Siva Muthaly(3), D. Todd Donavan(3), Jeff B. Murray(3), Zhengyuan Wang(3), Jihoon Cho(3), Kevin P. Gwinner(2), Myung‐Soo Lee(2), Burhan F. Yavas(2), George A. Marcoulides(2), Joby John(1), Scott R. Swanson(1), Brian V. Larson(1), Srivatsa Seshadri(1), Sang-kyu Park(1), Deborah J. Evers(1), Scot Burton(1)