Stacie F. Waites

University of North Carolina WilmingtonUnited States

Business, Management and Accounting · Social Sciences

6h-index149citations20works3.32yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Customer Service Quality and Loyalty(4), Environmental Sustainability in Business(4), Environmental Education and Sustainability(4), Digital Marketing and Social Media(3)

Publications20 total

Journal of risk and financial management·2025· 1 citedOpen Access
Journal of Services Marketing·2024· 6 cited
Journal of Marketing Research·2022· 8 cited
The Journal of Marketing Theory and Practice·2022· 3 cited
Journal of Services Marketing·2021· 10 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
The Influence of Dual Branding Information on Consumer Evaluations
Journal of Marketing Development and Competitiveness·2017· 2 cited
Journal of Public Policy & Marketing·2017· 28 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Developments in marketing science: proceedings of the Academy of Marketing Science·2016· 4 cited
International Journal of Research in Marketing·2015· 18 cited

Frequent Co-authors

Jennifer L. Stevens(8), Adam Farmer(6), Tyler Hancock(4), Robert Moore(3), Melissa Moore(3), Douglas W. Vorhies(3), Jonathan Hasford(2), Mark R. Gleim(2), John P. Bentley(2), Allyn White(2), Michael Breazeale(1), Carol Esmark Jones(1), Catherine Johnson(1), Roman Welden(1), Joel Collier(1), Carol L. Jones(1), Nicole Ponder(1), Allyn Cascio(1), Jason K. Y. Chan(1), T. Mee(1)