University of Alabama — United States
Business, Management and Accounting · Social Sciences
1h-index10citations2works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(2), Customer Service Quality and Loyalty(1), Digital Marketing and Social Media(1), Consumer Retail Behavior Studies(1), Consumer Packaging Perceptions and Trends(1)
Publications2 total
Journal of Services Marketing·2021· 10 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2018
Frequent Co-authors
Stacie F. Waites(1), Jennifer L. Stevens(1), Christian Barney(1), Adam Farmer(1)