H. Alice Li

Fisher College — United States

Business, Management and Accounting · Social Sciences

9h-index1.9kcitations30works2.72yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

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Research Topics

Consumer Market Behavior and Pricing(11), Digital Marketing and Social Media(9), Consumer Behavior in Brand Consumption and Identification(6), Digital Platforms and Economics(5), Consumer Retail Behavior Studies(3)

Publications30 total

Supervised Mediation Analysis
SSRN Electronic Journal·2025Open Access
It's Not Just What You Say, But When You Say It
SSRN Electronic Journal·2025Open Access
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Journal of the Academy of Marketing Science·2025· 19 citedOpen Access
A market-oriented perspective on digital transformation
Edward Elgar Publishing eBooks·2024
Unraveling Consumer Purchase Journey Using Neural Network Models
arXiv (Cornell University)·2024Open Access
Using Text Analysis in Parallel Mediation Analysis
Marketing Science·2024· 3 cited
Gaining From Losing a Competition in Product Variety
Production and Operations Management·2024· 3 cited
Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy
SSRN Electronic Journal·2024· 4 citedOpen Access
UNRAVELING CONSUMER PURCHASE JOURNEY USING NEURAL NETWORK MODELS
Journal of Machine Learning for Modeling and Computing·2024· 1 citedOpen Access
Industry 4.0 Technologies: Empirical Impacts and Decision Framework
SSRN Electronic Journal·2024Open Access
Gaining from Losing a Competition in Product Variety
SSRN Electronic Journal·2024Open Access
Unraveling Consumer Purchase Journey Using Neural Network Models
SSRN Electronic Journal·2024· 2 citedOpen Access
Influence of feature dimensions on the resolution of single-entity sensing of emerging pollutants
2023
Influence of feature dimensions on the resolution of single-entity sensing of emerging pollutants
2023
Impact of conflict delisting and relisting on remaining products in retail stores: Sales gains across products categories and spillovers to nearby stores
Production and Operations Management·2023· 10 citedOpen Access
Impact of Conflict Delisting and Relisting on Remaining Products in Retail Stores - Sales Gains Across Products Categories and Spillovers to Nearby Stores
SSRN Electronic Journal·2023· 1 citedOpen Access
Using Text Analysis in Parallel Mediation Analysis
SSRN Electronic Journal·2023Open Access
Industry 4.0 Technologies: Empirical Impacts and Decision Framework
Production and Operations Management·2022· 48 cited
Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage
Production and Operations Management·2022· 21 cited
Charting the Path to Purchase Using Topic Models
Journal of Marketing Research·2020· 40 cited
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Frequent Co-authors

P.K. Kannan(8), Xiang Wan(4), Greg M. Allenby(3), Victor Churchill(3), Dongbin Xiu(3), Sanjay Jain(2), Siva Viswanathan(2), Abhishek Pani(2), Chunguang Bai(2), Yongbo Xiao(2), Liye Ma(2), Barak Libai(2), Ana Babić Rosario(2), Maximilian Beichert(2), Bas Donkers(2), Michael Haenlein(2), Reto Hofstetter(2), P. K. Kannan(2), Ralf van der Lans(2), Andreas Lanz(2)