Ramkumar Janakiraman

North Carolina State University — United States

Social Sciences · Social Sciences

20h-index3.6kcitations48works118.32yr avg
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Research Topics

Digital Marketing and Social Media(13), Consumer Market Behavior and Pricing(13), Technology Adoption and User Behaviour(7), Customer Service Quality and Loyalty(5), Consumer Retail Behavior Studies(5)

Publications48 total

From One Vice to Another: An Empirical Analysis of the Spillover Effects of Ban on Vaping Products
SSRN Electronic Journal·2026Open Access
The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
Journal of Marketing Research·2025
From social to sale: The effects of firm-generated content in social media on customer behavior
Figshare·2024· 465 citedOpen Access
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
Journal of Marketing·2024· 8 cited
The Competitive Effects of Online Reviews on Hotel Demand
Journal of Marketing·2023· 24 cited
The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation
Management Science·2022· 54 cited
Customer reactions to self-checkout discontinuance
Journal of Retailing and Consumer Services·2021· 17 cited
The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014
Information Systems Research·2021· 59 cited
The Effect of Operational Process Changes on Preoperative Patient Flow: Evidence from Field Research
SSRN Electronic Journal·2020Open Access
The Effect of Operational Process Changes on Preoperative Patient Flow: Evidence from Field Research
Production and Operations Management·2020· 11 cited
A knowledge-based view of managing dependence on a key customer: Survival and growth outcomes for young firms
Journal of Business Venturing·2020· 46 citedOpen Access
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels
Journal of Marketing·2020· 50 cited
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels
Sage Journals Data·2020Open Access
Social media and retailing: a review and directions for futureresearch
Edward Elgar Publishing eBooks·2018· 3 cited
Consumer demand for and effects of tax on sparkling and non-sparkling bottled water in the United States
Journal of Agribusiness in Developing and Emerging Economies·2018· 3 cited
The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
SSRN Electronic Journal·2018Open Access
Snack food purchase and ban on television advertisements targeted at children: evidence from UK
Data Archiving and Networked Services (DANS)·2018
The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
Journal of Marketing·2017· 214 cited
Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
Journal of Marketing·2017· 135 cited
Is peer evaluation of consumer online reviews socially embedded? – An examination combining reviewer’s social network and social identity
International Journal of Hospitality Management·2017· 80 cited
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Frequent Co-authors

Rishika Rishika(11), Ram Bezawada(7), Subodha Kumar(6), P.K. Kannan(5), Shantanu Dutta(5), Ashish Kumar(4), Joon Ho Lim(4), Helena Yli‐Renko(4), Eunho Park(3), Leonard L. Berry(2), Janet Turner Parish(2), Elissa B. Grossman(2), Hengyun Li(2), Ziqiong Zhang(2), Fang Meng(2), Karen Page Winterich(2), Robert E. Carter(2), Michael J. Barone(2), Rakesh R. Mallipeddi(2), Seema Gupta(2)