Ashish Kumar

Bennett UniversityIndia

Social Sciences · Social Sciences

16h-index2.6kcitations113works18.22yr avg

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Research Topics

Digital Marketing and Social Media(18), Technology Adoption and User Behaviour(14), Consumer Market Behavior and Pricing(8), Anomaly Detection Techniques and Applications(8), Data Stream Mining Techniques(8)

Publications113 total

Lecture notes in networks and systems·2025
Journal of Scientific Research and Reports·2025Open Access
Asian Journal of Research in Chemistry·2025
Elsevier eBooks·2025· 1 cited
From social to sale: The effects of firm-generated content in social media on customer behavior
Figshare·2024· 465 citedOpen Access
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Frequent Co-authors

Jitendra Malik(5), Vivek Kumar Verma(5), Sumit Srivastava(4), Ramkumar Janakiraman(3), Ram Bezawada(3), Manik Varma(3), Roheet Bhatnagar(3), Saurabh Gupta(3), Rishika Rishika(2), Saurabh Goyal(2), Prateek Jain(2), Jari Salo(2), Ajay K. Sharma(2), P.K. Kannan(1), Zipeng Fu(1), Deepak Pathak(1), Anatoli Colicev(1), Peter O’Connor(1), Aditya Kusupati(1), Manish Singh(1)